Free tools
Score it, check it, build it. Free.
Twenty-three tools for brokers, team leaders and agents. Each one runs in your browser, takes a few minutes, and hands back something you can use today: a score, a checklist, a finished page. No account. Enter an email once to unlock the full result on any of them.
Score
Brokerage Marketing Audit
A free 24-question marketing audit for real estate brokerages and teams. Score your brand, social, listings, email, Google Business Profile, website, recruiting and systems in five minutes.
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Score
Recruiting Readiness Score
A free 12-question score of how ready a real estate brokerage is to recruit agents: careers page, recruiting content, agent proof and the first-90-days offer.
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Score
Brand Drift Check
A free 10-question check of how far a brokerage brand has drifted across its agents' social feeds, listings and print, with the fixes that pull it back.
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Calculator
Marketing Hours Calculator
A free calculator for broker-owners that totals the hours a brokerage spends on marketing each month, from listing launches to onboarding and recruiting, what that time is worth, and how it compares to a marketing plan.
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Checklist
Agent's First 90 Days Checklist
A free interactive checklist for a new real estate agent's first 90 days: launch kit, announcement post, sphere email, three posts a week, review script, and what to skip.
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Checklist
Listing Launch Checklist
A free listing launch checklist for real estate agents: coming soon, just listed, open house, under contract and sold, every piece with its timing.
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Builder
Agent Launch Kit Builder
A free generator that writes a new real estate agent's launch kit: the "I'm licensed" announcement post, the sphere email, an email signature and a bio draft.
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Builder
Brand Guide Starter
A free wizard that produces a one-page brand guide for a real estate brokerage or team: logo rules, colors, fonts, voice, never-say list and disclosures, with franchise presets.
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Builder
Content Calendar Builder
A free content calendar builder for real estate brokerages and teams: a full month of posts on real dates, by type, format and platform, with listing launches, the recruiting post and the newsletter placed.
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Builder
12-Week Recruiting Content Plan
A free generator that turns the playbook's twelve recruiting content themes into a dated 12-week plan for a real estate brokerage, with a calendar file.
Open the toolAI prompts
Copy one into ChatGPT, Claude or Gemini. It interviews you.
Each prompt asks one question at a time, writes from your answers only, and checks every line for fair housing and made-up numbers before you use it. Start with the first three in order: niche, voice, then the 90-day calendar. The rest stand on their own.
Start here · 1
Find Your Niche Prompt
A free AI prompt that interviews a real estate agent about their last ten deals, finds the pattern, tests three candidate niches and writes a one-line positioning statement built on situations, place and price band.
Open the promptStart here · 2
Voice Guide Prompt
A free AI prompt that reads five samples of a real estate agent's own writing and produces a half-page voice guide: sounds like, formality, sentence length, openers, closers, words used and banned.
Open the promptStart here · 3
90-Day Content Calendar Prompt
A free AI prompt that interviews a real estate agent, writes the brief, builds a twelve-week theme map and expands month one into a full content calendar, with a fair housing and accuracy check on every hook.
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Listing Description Prompt
A free AI prompt that writes a real estate listing description from the MLS facts only, then checks every sentence for unproven claims, fair housing steering, hype and generic lines.
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One Listing, Ten Posts Prompt
A free AI prompt that turns one listing's facts into ten posts, a Reel script and a Story sequence, checks every piece for unproven claims and fair housing steering, and lays them on a calendar.
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Neighborhood Page Prompt
A free AI prompt that interviews a real estate agent about a neighborhood they sell in and writes a 500 to 700 word page about the homes, prices, named places and client questions, with a fair housing check.
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Weekly Market Update Prompt
A free AI prompt that turns a real estate agent's weekly MLS numbers into a 60-second video script, a caption and an email, with every figure matched to its source and no predictions.
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AI prompt
Listing Presentation Talk Track Prompt
A free AI prompt that writes a real estate agent's ten-minute listing presentation talk track for a specific seller, with more questions than claims, no promised outcomes and only the proof the agent can show.
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Past Client Outreach Prompt
A free AI prompt that writes five personal check-in messages to a real estate agent's past clients, each built on the client's actual home and situation, with a check for template language and pitches.
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Recruiting Conversation Prompt
A free AI prompt that writes a broker's first recruiting message, a coffee agenda and a follow-up for one specific agent, based on the agent's work, with no promised income and no talk about other brokerages.
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Brokerage AI Policy Prompt
A free AI prompt that interviews a broker about the office and drafts a one page AI and client data policy: approved tools, what never goes into an AI tool, review before publishing, fair housing, disclosure and what is not allowed.
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AI prompt
Monthly Marketing Report Prompt
A free AI prompt that turns a month of Metricool or platform numbers into a five minute report for a real estate broker-owner: the headline, the numbers against last month, what worked, what did not and what to do next.
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AI prompt
Year End Marketing Review Prompt
A free AI prompt that runs a 30 minute year end marketing review with each real estate agent and writes a one page 2027 plan, then rolls the pages up into a short office plan.
Open the promptEvery tool runs in your browser. Unlocking a full result sends your email and the result to Casey, who reads every one and replies himself. No account, no automated sequence.
Next step
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