Free tools
Score it, check it, build it. Free.
Eleven tools for brokers, team leaders and agents. Each one runs in your browser, takes a few minutes, and hands back something you can use today: a score, a checklist, a finished page. No account. Enter an email once to unlock the full result on any of them.
Score
Brokerage Marketing Audit
A free 24-question marketing audit for real estate brokerages and teams. Score your brand, social, listings, email, Google Business Profile, website, recruiting and systems in five minutes.
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Score
Recruiting Readiness Score
A free 12-question score of how ready a real estate brokerage is to recruit agents: careers page, recruiting content, agent proof and the first-90-days offer.
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Score
Brand Drift Check
A free 10-question check of how far a brokerage brand has drifted across its agents' social feeds, listings and print, with the fixes that pull it back.
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Calculator
Marketing Hours Calculator
A free calculator for broker-owners that totals the hours a brokerage spends on marketing each month, from listing launches to onboarding and recruiting, what that time is worth, and how it compares to a marketing plan.
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Checklist
Agent's First 90 Days Checklist
A free interactive checklist for a new real estate agent's first 90 days: launch kit, announcement post, sphere email, three posts a week, review script, and what to skip.
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Checklist
Listing Launch Checklist
A free listing launch checklist for real estate agents: coming soon, just listed, open house, under contract and sold, every piece with its timing.
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Builder
Agent Launch Kit Builder
A free generator that writes a new real estate agent's launch kit: the "I'm licensed" announcement post, the sphere email, an email signature and a bio draft.
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Builder
Brand Guide Starter
A free wizard that produces a one-page brand guide for a real estate brokerage or team: logo rules, colors, fonts, voice, never-say list and disclosures, with franchise presets.
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Builder
Content Calendar Builder
A free content calendar builder for real estate brokerages and teams: a full month of posts on real dates, by type, format and platform, with listing launches, the recruiting post and the newsletter placed.
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Builder
12-Week Recruiting Content Plan
A free generator that turns the playbook's twelve recruiting content themes into a dated 12-week plan for a real estate brokerage, with a calendar file.
Open the toolEvery tool runs in your browser. Unlocking a full result sends your email and the result to Casey, who reads every one and replies himself. No account, no automated sequence.
Next step
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