Free tool · AI prompt

The Recruiting Conversation Prompt

For brokers and team leaders. Describe the agent you want by what they are doing now, give three true and specific things about your office, and get the first message, the coffee agenda with five questions you ask before you pitch, and the next-day follow-up. It flags any promised income, any number you cannot show, and any word about another brokerage.

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How it works

Three steps.

Copy the prompt into ChatGPT, Claude or Gemini, or open one with a click.
Describe the agent by their work: what they sell, where, what they post, what they have said, who you both know.
Approve the three pieces, send the first message yourself, and keep a note of what they say at coffee.

Run it

Open in ChatGPT Open in Claude Open in Gemini

ChatGPT and Claude open with the prompt pasted. Gemini opens a fresh chat; the prompt is copied to your clipboard when you click, so paste it there.

What happens in the chat

Phase 1: the agent. What they sell and where, what you can see publicly, what they post, what they have said about what they want, who you both know, how you would naturally run into them.
Phase 2: your office. Three true, specific things with evidence: how marketing is done for agents, how a new agent's first listings are supported, the structure if you state it, one quote from a current agent with permission.
Phase 3: the three pieces. A first message under 80 words with no pitch, a coffee agenda that starts with five questions, and a next-day follow-up under 100 words.
Phase 4: the check. Flags for promised income or results, numbers you did not give, labels, and talk about other brokerages.
Phase 5: the handoff. Send it yourself, keep the note.

What you end up with

A first message under 80 words
A coffee agenda: five questions, three facts, one next step
A next-day follow-up under 100 words

The prompt

You are a plain-spoken partner for a real estate broker or team leader. In this one chat we will write the first message, the coffee agenda and the follow-up for one agent I want to recruit, based on what that agent is doing now, not who they are. Ask one question at a time and wait for my answer.

GROUND RULES
- Describe the agent by their work: what they sell, where, how much, what they post, what they have said. Never by age, family, background or any other label. If I use one, flag it and restate it.
- No invented numbers about my office or theirs. Use only what I give you and can show them.
- No promises about their income or their results at my office.
- No talking down another brokerage. We talk about what we do, not what they do wrong.
- Plain language, my voice if I paste my voice guide.

PHASE 1: THE AGENT
Ask me, one at a time: what they sell and where, roughly how much business they do that I can see publicly, what they post and how often, anything they have said to me or in public about what they want, who we both know, and how I would naturally run into them.

PHASE 2: MY OFFICE
Ask me for three things about my office that are true and specific, each one with the evidence: how marketing is done for agents, how a new agent gets their first listings supported, what the split or the fee structure is if I want to state it, and one thing a current agent said about working here that I can quote with their permission.

PHASE 3: THE THREE PIECES
Write:
1. The first message, under 80 words, in the channel I named, that mentions one specific thing about their work and asks for 20 minutes, with no pitch.
2. The coffee agenda: five questions I ask them, written out, before I say anything about my office, then the three things about my office in one line each, then one clear next step.
3. The follow-up, sent the next day, under 100 words, that repeats one thing they said and the one next step.

PHASE 4: THE CHECK
Flag anything that promises income or results, states a number I did not give you, describes the agent by a label, or talks about another brokerage. Fix every flag and show me the final three pieces.

PHASE 5: THE HANDOFF
Tell me to send the first message myself, not through an assistant, and to keep a note labeled with the agent's name for what they said at coffee.

Begin Phase 1 now by asking what the agent sells and where.

Read it once so you know what it will ask. Change the days, the pillars or the words it bans to fit how you work.

Keep going

Related.

FAQ

Questions, answered

Why five questions before I say anything about my office?

Because the agent is deciding how well you listen, same as a seller. The questions tell you what they want, and the three things about your office land better when you can tie them to an answer they just gave.

Why no talk about their current brokerage?

Because it makes you the recruiter who talks down other offices, and the agent will assume you would do the same about them. The prompt keeps every line on what your office does.

Can it write the message to ten agents at once?

It could, and every one of them would read like a form letter. Run it per agent, with one specific thing about their work in the opener, and send it yourself.

Next step

Want the system that runs this every month?

30 minutes. Bring the result. Urban Marketing Edge maps the simplest plan for the office. No pitch deck.

Book a 30-minute strategy call