Marketing for real estate brokerages & teamsReal estate marketing
Urban Marketing Edge is a real estate marketing agency in Atlanta. We run content, email, web, design, video and reporting for brokerages, teams and agents across the United States, on monthly plans from $1,150, in your voice, so you can get back to selling homes and leading agents.
★★★★★ 5.0 on Google · trusted by The Agency, Rocks Realty, SRA and Colony & CraftThe Agency, Rocks Realty, SRA, Colony & Craft
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The problem
What it looks like
You post for two weeks, then disappear for three. The newsletter gets skipped. The website sits untouched.
How it feels
Your brand feels quieter than it should, and you are tired of being the marketing department on top of running a business.
Why it is wrong
Running a real estate business should not mean doing marketing at midnight, or watching louder competitors win listings that should be yours.
Casey McClintic
Founder, Urban Marketing Edge · Atlanta, GA
The guide
We know what agents will actually use, how listings really sell, and what a luxury buyer expects to see. We have built marketing systems for boutique brokerages, luxury teams and solo agents, and the numbers show up.
Rocks Realty, Tampa Bay, 2025 results.
“It genuinely feels like having a fractional CMO and a creative department in one place, without the overhead of hiring in-house.”Deborah Morton, The Agency
“Working with Casey has been an absolute game-changer for my business.”Annie Rocks, Rocks Realty, Tampa Bay
Five stars, every review
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
“The team at Urban Marketing Edge, with Casey at the helm, is extremely skilled, professional and strategic. They are an invaluable resource and dependable asset to me and my business. You will be wise to work with such a talented team.”
The plan
We set your monthly themes, tighten your message and align priorities.
We build your content, templates and edits so everything stays on-brand.
You approve in one place. We keep the cadence going and adjust monthly based on what is working.
Your marketing dashboard
Every plan comes with a marketing dashboard. It is where you send us a new listing, a closed deal, a video from your phone or an idea you had in the car, and where you approve what goes out. Listing reports: social and website numbers for each active listing with a short AI read, made whenever you want one. Team Marketing Department and above get it white-labeled with your own brand for every agent on the team.
Consistency is not something we can manufacture alone. The brokerages that grow are the ones whose agents feed the system: the listing goes in the day it is signed, the client win is shared the week it closes, the approval takes two minutes instead of two weeks. The dashboard makes that the path of least resistance, and it is why Rocks Realty went from scattered posting to 1,539 pieces of content in a year.
The standard
Every listing, email and post should look like it came from the brokerage that has it together. That is the whole job.
What changes
Clear themes, consistent visuals and messaging that sounds like you.
Social posts, newsletters, templates and video edits built around your real priorities.
Approvals, working sessions and plain-language reporting, so you always know what is next without doing it yourself.
Listings go to the brokerage that looks like it has it together. Agents drift toward brands that make them look good. Your database forgets you exist.
Plans
Three core plans for agents, brokers and teams. Month to month, billed in advance, no setup fees.
$1,150 / month
Month to month · billed in advance · no setup fees
For solo agents who want a steady presence while staying hands-on.
$2,250 / month
Month to month · billed in advance · no setup fees
For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.
$3,850 / month
Covers one brand plus five agents. Additional agents from $150 each per month.
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
FAQ
Urban Marketing Edge has six monthly plans, from $1,150 for Agent Starter Marketing to $8,550 for Private Luxury Story Studio. All plans are month to month, billed in advance, with no setup fees. Compare all six plans.
Urban Marketing Edge is based in Atlanta, Georgia, and serves clients across the United States. There are city pages for Atlanta, Charleston, Tampa and Fort Myers.
Depending on your plan, a mix of social content creation and scheduling, monthly themes and messaging direction, email newsletters written and scheduled, short-form video editing, website updates and brand touchpoint cleanups, templates for digital and print, and reporting that tells you what is working in plain language.
Yes. We use AI to move faster on early drafts, caption and hook variations, organizing themes, and internal production steps. The finished work is still guided by your voice, your market, and your standards. AI helps us move quicker. It does not replace strategy or taste.
You will not be guessing what is going out. We use a dedicated scheduling and approval system so you can review posts in one place, approve, edit, or decline quickly, and see what is scheduled before it publishes.
No. We are your marketing partner with a defined scope, deliverables, and a clear process. You get consistent output without payroll overhead, a structured system without micromanaging, and professional execution without hiring and training.
Yes. Team Marketing Department and above are designed for multi-agent support under one brand, including shared assets, consistent messaging, and a process that keeps everyone aligned.
Fast. Once we confirm your plan and access, we move into a short launch phase that sets your themes, workflow, and approvals so content starts rolling without a long ramp.
That is common. Urban Marketing Edge works with what you have, and every month comes with a simple shot list so the photos and video you capture on your phone get better over time without overwhelm.
From the blog
408 articles · 39 so far in November · last one published today
Next step
30 minutes. We map the simplest plan for your content, themes and monthly cadence. No pitch deck.
Book a 30-minute strategy callOne of 173 real licensing questions from Rags To Real Estate
Rags To Real Estate is the free browser game Urban Marketing Edge built about beating the odds. Three in four new agents leave in year one, and in the game you can't earn a dollar until you pass questions like this one.
Pulling a question…
In the game you have to pass this before you earn a dollar. In real life, same.
