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The Social Blog
All you need to know in Social media, Marketing and Digital trends


Why Marketing Prices Vary So Much
And Why 200 Dollars A Month Will Not Buy You Custom, High Level Marketing If you are a broker or team leader, you have probably seen it all. Social media managers for 200 dollars a month “All in one” marketing subscriptions for less than your coffee budget Freelancers charging more than some agents’ car payments On paper, everyone promises the same thing:More content. Better brand. Less work for you. So why do prices vary so much?And why can you not pay 200 dollars a month an
Dec 45 min read
Luxury Real Estate Marketing vs “Normal” Marketing
Why Your Next Luxury Listing Needs A Different Partner Most agents and brokers start with the same checklist for every listing: professional photos, MLS, a sign in the yard, some social posts, maybe a video and an email blast. That checklist might be enough for a typical residential listing.It is not enough for a luxury listing. At higher price points, buyers are purchasing privacy, design, access, and identity. They expect a level of marketing that matches the home and the
Dec 15 min read


Why Brand Equity Might Be Your Most Valuable Asset When You Sell Your Real Estate Business
Brand equity is the part of your real estate business you cannot see on a balance sheet but that a future buyer is absolutely paying attention to. Here is a full blog you can use and adapt. Why Brand Equity Might Be Your Most Valuable Asset When You Sell Your Real Estate Business Most broker owners and team leaders track volume, GCI, agent count, and profitability. Those numbers matter, but they are not the whole story. When a buyer looks at your real estate business, they ar
Dec 15 min read


The Global Advantage: Marketing Boutique Brokerages to International Buyers in NYC, Miami, LA, and Atlanta
International Luxury Markets Are Calling: In an increasingly global real estate arena, luxury homebuyers aren’t just local – they’re...
Apr 320 min read


Selling the Dream: Emotional Marketing for Luxury Urban Real Estate Agents
Real estate is more than transactions – especially in luxury urban markets, it’s about selling a dream lifestyle . In bustling cities,...
Mar 3021 min read


Building Brand Equity: The Key to Long-Term Success in Luxury Real Estate
In the world of luxury real estate, your brand is more than just a logo or a tagline – it’s your reputation, your promise of quality,...
Mar 2317 min read


Finding Your Niche: How Specialization Elevates Luxury Real Estate Branding and Results
Introduction Personal branding is paramount for success in luxury residential real estate. In an industry crowded with agents vying for...
Mar 2124 min read


5 Signs Your Real Estate Brokerage Is Ready for a Contracted Marketing Expert
Introduction: Real estate brokers and team leaders often face a tough balancing act: keeping up high sales production while also...
Mar 2010 min read


Why Overseas Virtual Assistants Aren’t the Best Option for Real Estate Marketing (and What to Do Instead)
Introduction: Real estate brokerages and team leaders are always looking for ways to maximize productivity and cut costs. One trend has...
Mar 2014 min read


Dedicated Real Estate Marketing Expert vs Full‑Time Marketing Manager: Benefits, Costs & ROI
Benefits of Having a Dedicated Marketing Expert For a real estate brokerage where the managing broker or team lead is still actively...
Mar 209 min read
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