Marketing Portfolio
Case Study: Rocks Realty (Tampa Bay)
Rocks Realty wanted growth that did not rely on hustle alone. The team needed a marketing system agents would actually use, with fast turnaround, clear follow-up, and a consistent brand experience.
Date
Jan 1st 2025
What Urban Marketing Edge implemented
A full agent marketing system, not just posting.
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Agent Fulfillment for Marketing Requests
A simple workflow for agents to request marketing, get approvals, and keep momentum moving. -
Agent Dashboard
One place to see what is in progress, what is completed, and what is next, so nothing gets lost. -
Website Build-Out
Built and improved the website so the brand looked premium, stayed consistent, and converted attention into action. -
Monthly Agent Trainings
Ongoing coaching so agents knew exactly how to use the tools, follow the system, and show up consistently. -
Listing Launch System
Agents could quickly launch a new listing with an established process and ready-to-use assets. -
Email Templates via ActivePipe (Rocks Brand)
On-brand email templates made it easy for agents to follow up and stay consistent without writing from scratch.
The results (2025)
Transaction growth
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90 families closed
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$52.7M closed volume in 2025, up from $37M the year prior (+42.4%)
Brand visibility
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1.13M total impressions across Facebook + Instagram (+330.72%)
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3,892 total followers across Facebook + Instagram (+7.19%)
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Consistent output: 788 pieces of content on Facebook and 751 on Instagram
Website growth
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22K active users (+94.1%) and 21K new users (+94.1%)
Why it worked
When agents have a system they can trust, they actually use it. Rocks Realty replaced scattered marketing with a repeatable process, and the results showed up in both visibility and closed volume.
Case Study: Clareo Group (Rebrand + Recruiting + Multi-Team Systems)
Clareo evolved from Clareo Real Estate to Clareo Group and joined The Agency, moving from a standard market presence to high-end luxury.
At the same time, the team entered a new season of growth:
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A bigger need for recruiting
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More moving parts across multiple subteams
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A clear push to build systems and educate agents so the brand stayed consistent
Date
Jan 1st 2025
What Urban Marketing Edge implemented
What Urban Marketing Edge implemented
A scalable marketing system built for a growing luxury team.
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Brand transition support
Updated positioning and content so the market saw the shift clearly and quickly. -
Agent education and enablement
Monthly trainings and simple workflows so agents knew how to launch, request, and follow up without guesswork. -
Systems for multi-team execution
Clear processes to manage marketing requests, approvals, and deliverables across subteams. -
Recruiting support
Built content and site paths that supported agent attraction, not just client attraction. -
Website growth engine
Strengthened website pages that capture intent and answer high-intent searches.
The results (2025)
Brand visibility
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420.11K total impressions (+41.45%)
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7,061 total followers across platforms (+58.03%)
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1,665 total posts published (+17.92%)
Website audience
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23.83K views, 15.41K visits, 14.56K visitors
Proof the recruiting shift showed up in demand
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A dedicated real estate jobs page became one of the top visited pages, alongside core buyer and agent pages.
Why it worked
When a team moves into luxury and starts growing headcount, the brand has to do two things at once:
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Look premium on the outside
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Run smoothly on the inside
Clareo’s marketing stopped being “extra work” for agents and became a system they could plug into.