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Marketing Portfolio

Case Study: Rocks Realty (Tampa Bay)

Rocks Realty wanted growth that did not rely on hustle alone. The team needed a marketing system agents would actually use, with fast turnaround, clear follow-up, and a consistent brand experience.

Date

Jan 1st 2025

What Urban Marketing Edge implemented

A full agent marketing system, not just posting.

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  • Agent Fulfillment for Marketing Requests
    A simple workflow for agents to request marketing, get approvals, and keep momentum moving.

  • Agent Dashboard
    One place to see what is in progress, what is completed, and what is next, so nothing gets lost.

  • Website Build-Out
    Built and improved the website so the brand looked premium, stayed consistent, and converted attention into action.

  • Monthly Agent Trainings
    Ongoing coaching so agents knew exactly how to use the tools, follow the system, and show up consistently.

  • Listing Launch System
    Agents could quickly launch a new listing with an established process and ready-to-use assets.

  • Email Templates via ActivePipe (Rocks Brand)
    On-brand email templates made it easy for agents to follow up and stay consistent without writing from scratch.

The results (2025)

Transaction growth

  • 90 families closed

  • $52.7M closed volume in 2025, up from $37M the year prior (+42.4%)

 

Brand visibility

  • 1.13M total impressions across Facebook + Instagram (+330.72%) 

  • 3,892 total followers across Facebook + Instagram (+7.19%) 

  • Consistent output: 788 pieces of content on Facebook and 751 on Instagram

 

Website growth

  • 22K active users (+94.1%) and 21K new users (+94.1%) 

 

Why it worked

When agents have a system they can trust, they actually use it. Rocks Realty replaced scattered marketing with a repeatable process, and the results showed up in both visibility and closed volume.

Working with Casey has been an absolute game-changer for my business! His passion for what he does is unmatched—he’s driven, creative, and always focused on delivering real results. He understands my vision, elevates my brand with on-point graphics, and knows exactly how to resource the right tools and strategies when needed.


What truly sets Casey apart is his dedication to my success. He’s not just about marketing—he’s about growth, engagement, and impact. He is excellent at crafting the perfect visual, fine-tuning messaging, or staying ahead of market trends - he goes above and beyond every single time.

If you’re looking for a marketing professional who truly cares about your business as if it were his own, Casey is the one you want in your corner. Highly recommend!

"

Case Study: Clareo Group (Rebrand + Recruiting + Multi-Team Systems)

Clareo evolved from Clareo Real Estate to Clareo Group and joined The Agency, moving from a standard market presence to high-end luxury.

At the same time, the team entered a new season of growth:

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  • A bigger need for recruiting

  • More moving parts across multiple subteams

  • A clear push to build systems and educate agents so the brand stayed consistent

Date

Jan 1st 2025

What Urban Marketing Edge implemented

What Urban Marketing Edge implemented

A scalable marketing system built for a growing luxury team.

  • Brand transition support
    Updated positioning and content so the market saw the shift clearly and quickly.

  • Agent education and enablement
    Monthly trainings and simple workflows so agents knew how to launch, request, and follow up without guesswork.

  • Systems for multi-team execution
    Clear processes to manage marketing requests, approvals, and deliverables across subteams.

  • Recruiting support
    Built content and site paths that supported agent attraction, not just client attraction.

  • Website growth engine
    Strengthened website pages that capture intent and answer high-intent searches.

The results (2025)

Brand visibility

  • 420.11K total impressions (+41.45%) 

  • 7,061 total followers across platforms (+58.03%) 

  • 1,665 total posts published (+17.92%) 

 

Website audience

  • 23.83K views, 15.41K visits, 14.56K visitors

 

Proof the recruiting shift showed up in demand

  • A dedicated real estate jobs page became one of the top visited pages, alongside core buyer and agent pages. 

 

Why it worked

When a team moves into luxury and starts growing headcount, the brand has to do two things at once:

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  1. Look premium on the outside

  2. Run smoothly on the inside

 

Clareo’s marketing stopped being “extra work” for agents and became a system they could plug into.

I’ve worked with Casey and Urban Marketing Edge for three years, and I can say without hesitation: this is the level of partnership luxury teams actually need. Casey doesn’t just execute marketing tasks, he helps our leadership team stay aligned on the bigger picture. Our monthly leadership strategy meetings keep our priorities clear, our positioning sharp, and our marketing connected to real business goals like pipeline, listings, and brand perception.

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What impressed me early on was the ability to build structure without slowing us down. Casey created a clear luxury story framework for our team and made sure every touchpoint reinforces it. The work feels cohesive and elevated, from property-focused emails and narrative content to highlight-style pieces that show our culture and wins in a way that feels premium, not performative.

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Casey also coordinates seamlessly with any internal staff and vendors, which is rare. Communication is clear, strategy is thoughtful, and execution is consistent. It genuinely feels like having a fractional CMO and a creative department in one place, without the overhead of hiring in-house.

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If you’re leading a luxury team and you want marketing that supports leadership decisions while keeping your brand polished and consistent, Urban Marketing Edge is a five-star partner.

Let’s Work Together

Phone

614.725.9441

Email

Info@urbanmarketingedge.com

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