Strategic Marketing
12 Week Program
Real Estate Marketing:
The 12 Week Program
A twelve week sprint to install marketing systems, sharpen positioning, and train your in house marketer to outperform your competition.
The Program
Twelve weeks. Thirty minutes per call. Ten years of real estate marketing experience, distilled. One outcome: an invitation to the Urban Marketing Edge Mastermind.
Urban Marketing Edge's Strategic Marketing in Real Estate 12-Week Program is hands-on training for brokers, team leads, and operators who want their in-house marketer to perform like a ten-year industry pro. We start with an honest audit, score you against the competition, and pinpoint the bottlenecks holding you back. Then we run twelve weekly 30-minute strategy calls that install repeatable systems, modern playbooks, and AI workflows built for real estate.
Who It Is For
Different backgrounds, same finish line: real estate marketing mastery in twelve weeks
The New Hire Who Has To Hit The Ground Running
You just brought on a marketing coordinator or assistant and you do not have time to teach them real estate from scratch. We accelerate their ramp with a structured curriculum, ready to use templates, and weekly accountability so they ship work in week one and own the calendar by week twelve.
The Seasoned Employee Who Needs To Do More With Less
Your marketing person has been doing the job for years and the wheels are starting to wobble. More agents, more listings, more channels, same headcount. We rebuild their systems around AI assisted workflows, sharper positioning, and a content engine that scales without burning them out.
The Experienced Marketer New To Real Estate
They came from tech, hospitality, retail, or agency life and they are sharp. They just do not yet know how listings actually sell, what agents will actually use, or how to talk to a luxury buyer. We translate their craft into the real estate context so their first ninety days look like their third year.
How It Works
1. Business marketing audit.
We review your brand, channels, content, website, listing marketing, agent support, and reporting. Nothing is sacred.
2. Competitive scorecard.
We score you against the firms you respect and the firms taking your listings. You see exactly where you lead, match, or trail.
3. Bottleneck identification.
We name the two or three constraints that, once fixed, will unlock the biggest gains in output, quality, and consistency.
4. Weekly strategy calls.
Twelve thirty minute working sessions, one per week, focused on systems, playbooks, AI workflows, and live coaching on the work in front of you.
5. Pass or fail at week twelve.
A direct, honest evaluation. Pass, and you are invited into the Urban Marketing Edge Mastermind, where the operators who finished the program continue to sharpen their edge together.
The Twelve Week Curriculum
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Week 01. Audit and Scorecard Review
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Week 02. Brand and Positioning Foundations
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Week 03. The Content Engine
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Week 04. AI Workflows for Real Estate
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Week 05. Website and SEO and GEO Optimization
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Week 06. Listing Marketing Playbook
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Week 07. Agent Support Systems
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Week 08. Email and Database Marketing
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Week 09. Social Media at Scale
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Week 10. Community and Lifestyle Marketing
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Week 11. Analytics, Reporting, and ROI
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Week 12. Operations, Bottlenecks, and the Year Ahead
Deliverables
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A full marketing audit with executive summary
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A competitive scorecard against the firms that matter in your market
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A bottleneck report with the two or three constraints to fix first
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Twelve weekly thirty minute strategy calls with a ten year real estate marketing pro
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A growing library of templates, playbooks, and AI prompts tuned to your business
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A final pass or fail evaluation and, on pass, a standing seat in the Urban Marketing Edge Mastermind
Why It Works
Most marketing training is generic. Most real estate coaching ignores marketing. This program sits in the gap. Every week is built on the real work in front of your team, on your listings, in your market, with your tools. You do not leave with a binder. You leave with installed systems, a trained operator, and a network of peers who finished the same gauntlet.
Let’s Work Together
Get in touch so we can start working together.
