Strategic marketing in real estate
Train your in-house marketer to perform like a ten-year pro.
In twelve weeks.
Twelve thirty-minute calls, one per week, built on the real work in front of your team. You leave with installed systems, a trained operator, and a seat in a room full of people who finished the same gauntlet.
Already enrolled? Open your program
The problem
Most marketing training is generic. Most real estate coaching ignores marketing.
So your marketer learns from webinars built for e-commerce, and your coach tells you to make more calls. Neither one knows how a luxury listing actually sells, what agents will actually use, or why the newsletter keeps slipping.
This program sits in the gap. Every week is built on your listings, in your market, with your tools. You do not leave with a binder.
Who it is for
Different backgrounds, same finish line.
The new hire who has to hit the ground running
You just brought on a marketing coordinator and you do not have time to teach them real estate from scratch. We accelerate their ramp with a structured curriculum, ready-to-use templates and weekly accountability, so they ship work in week one and own the calendar by week twelve.
The seasoned employee who needs to do more with less
Your marketing person has done the job for years and the wheels are starting to wobble. More agents, more listings, more channels, same headcount. We rebuild their systems around AI-assisted workflows, sharper positioning and a content engine that scales without burning them out.
The experienced marketer new to real estate
They came from tech, hospitality, retail or agency life and they are sharp. They just do not yet know how listings actually sell, what agents will actually use, or how to talk to a luxury buyer. We translate their craft into real estate so their first ninety days look like their third year.
Not a fit for
- Teams looking for someone to do the marketing for them (see the Plans instead)
- Marketers who cannot commit thirty minutes a week plus the work between calls
- Brokerages that want a certificate rather than an honest evaluation
How it works
Five moves, in order.
Audit first. Then the honest part. Looking for in-office agent sessions instead? See the Lunch and Learn catalog
- 01
Business marketing audit
We review your brand, channels, content, website, listing marketing, agent support and reporting. Nothing is sacred.
- 02
Competitive scorecard
We score you against the firms you respect and the firms taking your listings. You see exactly where you lead, match or trail.
- 03
Bottleneck identification
We name the two or three constraints that, once fixed, unlock the biggest gains in output, quality and consistency.
- 04
Twelve weekly strategy calls
Thirty-minute working sessions, one per week, focused on systems, playbooks, AI workflows and live coaching on the work in front of you.
- 05
Pass or fail at week twelve
A direct, honest evaluation. Pass, and you are invited into the Urban Marketing Edge Mastermind, where the operators who finished the program keep sharpening their edge together.
Curriculum
Twelve weeks, three phases.
Foundations first, then the playbooks, then scale. Each call ends with something shipped.
Weeks 1–4
Foundations
- Audit and scorecard review
- Brand and positioning foundations
- The content engine
- AI workflows for real estate
Weeks 5–8
Playbooks
- Website, SEO and GEO optimization
- Listing marketing playbook
- Agent support systems
- Email and database marketing
Weeks 9–12
Scale
- Social media at scale
- Community and lifestyle marketing
- Analytics, reporting and ROI
- Operations, bottlenecks and the year ahead
What you leave with
Not a binder.
Installed systems, a trained operator and a network of peers who finished the same gauntlet.
On pass
The Urban Marketing Edge Mastermind
A standing seat with the operators who completed the program: monthly sessions, shared playbooks, and the honest feedback most marketers never get.
- A full marketing audit with executive summary
- A competitive scorecard against the firms that matter in your market
- A bottleneck report with the two or three constraints to fix first
- Twelve weekly thirty-minute strategy calls with a ten-year real estate marketing pro
- A growing library of templates, playbooks and AI prompts tuned to your business
- A final pass-or-fail evaluation and, on pass, a standing seat in the Urban Marketing Edge Mastermind
FAQ
Program questions
Who joins the calls?
Your marketer, every week. The broker or team lead joins the audit review in week one and the evaluation in week twelve, and is welcome any week in between.
How much time does it take beyond the call?
Plan on two to four hours a week of real work: the calls are built around your live listings, campaigns and channels, so the homework is the job itself.
What happens if we do not pass?
You get the same honest write-up either way: what was installed, what is still missing, and what we would fix next. Many teams re-run the final four weeks and pass on the second evaluation.
Which tools do you teach?
The ones you already pay for, plus the AI workflows we use ourselves. We do not require a new stack.
Apply
Tell us about your marketer.
We reply within one business day with an honest read on fit, and the next available start.
Prefer to talk first? Book a 30-minute call
Next step
Want the program for your team?
Book a 30-minute call and we will tell you honestly whether the twelve weeks are the right fit.
Book a 30-minute call