Your options
What real estate marketing costs, and what each option gets you.
Hire, outsource, freelance or do it yourself. Honest comparisons, including the cases where Urban Marketing Edge is not the right answer.
Cost
How much does real estate marketing cost for a brokerage?
Between about $1,150 and $8,550 a month with Urban Marketing Edge, month to month, billed in advance, no setup fees. Here is what the number buys at each level, and what the alternatives cost once you count everything.
ReadCompare
Hiring a marketing manager vs. Urban Marketing Edge
Both can work. A great in-house marketer is a gift; most brokerages cannot find, afford or manage one. This is the honest comparison, including when hiring is the right call.
ReadCompare
A social media posting service vs. a marketing partner
A posting service fills a calendar. A marketing partner runs the marketing. They cost different amounts because they do different jobs, and the cheap one is only cheap if a full calendar was the goal.
ReadCompare
Hiring a freelancer vs. a real estate marketing studio
A good freelancer is one great skill for hire. A studio is the whole department on a cadence. Which one you need depends on whether the gap is one skill or the entire function.
ReadCompare
Doing your own marketing in Canva vs. handing it off
Every agent can make a graphic. The question is whether the brokerage can keep doing it every week, in one voice, while also selling houses. Here is the honest math on doing it yourself.
ReadNext step
Ready for a brand that shows up every month?
30 minutes. We map the simplest plan for your content, themes and monthly cadence. No pitch deck.
Book a 30-minute strategy call