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Hiring a marketing manager vs. Urban Marketing Edge

Both can work. A great in-house marketer is a gift; most brokerages cannot find, afford or manage one. This is the honest comparison, including when hiring is the right call.

Hire when

Hire when

You have more than about forty agents, a leader who can manage a marketer, and enough volume that someone needs to be in the building every day: events, print, walk-ups, listings launching daily.

Outsource when

Outsource when

You need strategy, writing, design, video and web at once and cannot pay five specialists. You want it running in two weeks, not after a hiring cycle. You do not want to manage a marketer.

Do both

Do both

The 12 Week Program trains an in-house marketer to perform like a ten-year pro. Several clients pair a coordinator in the office with Urban Marketing Edge running the cadence. That is often the best answer above forty agents.

Plans that fit

Where to start.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

Built on Team Marketing Department

Private Luxury Story Studio

$8,550 / month

Month to month · billed in advance · no setup fees

For leaders of luxury teams who want strategy at the leadership level and execution underneath it.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

Will you work with our in-house person?

Yes. On the private studio, coordination with in-house staff is part of the plan, and on every plan the dashboard is where the office and the studio meet.

Can you train our hire?

That is the 12 Week Program.

What does an in-house marketer usually cost?

Salary, benefits, software and management time. Urban Marketing Edge does not publish a number because it varies by market; run yours and compare it to a plan.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call