Answers
Straight answers to the questions brokers ask.
Short pages, one question each, written the way Casey answers them on a call.
Answer
How often should a real estate agent post on social media?
Three to five times a week, every week, beats twelve posts one week and none the next. The number matters less than the rhythm. Consistency is what the algorithms, and the clients, reward.
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What should a real estate brokerage spend on marketing?
There is no universal percentage that survives contact with a real brokerage. A better question is what a quiet month costs you in listings and recruits, and what it takes to never have one.
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What is a listing launch in real estate marketing?
A listing launch is a coordinated set of marketing for one property across its whole life: coming soon, just listed, open house, under contract, sold. One set, matched across feed, stories, email and print, built the week the listing goes live.
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What is white-label marketing for a real estate team?
White-label means the marketing carries your name, not the vendor's. For a real estate team it means a dashboard, templates and finished work that look like they came from the team's own department, because to the agents, they did.
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Does a real estate team need a marketing dashboard?
If more than one person sends marketing requests, yes. A dashboard is the difference between a team lead approving graphics by text at 10pm and a team that runs itself.
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Why do three in four new real estate agents quit in year one?
Rarely because they cannot sell. They quit because the money runs out before the work starts paying. Runway, not talent, decides most first years. Urban Marketing Edge built a game to make that felt.
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Should a real estate agent focus on social media or email?
Both, but email is the one you own. Social finds people; email keeps them. A brokerage with a great feed and no newsletter is renting its audience.
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Should a real estate team use AI for marketing?
Yes, for the parts it is good at: first drafts, research, repurposing, planning. No, for the parts that need a person: the voice, the judgment, the fair housing line. The teams that win use it with a brand guide in hand.
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