Agent Starter Marketing
$1,150 / month
Month to month · billed in advance · no setup fees
For solo agents who want a steady presence while staying hands-on.
Answer
What should a real estate brokerage spend on marketing?
There is no universal percentage that survives contact with a real brokerage. A better question is what a quiet month costs you in listings and recruits, and what it takes to never have one.
The short version
How to think about it
Price the outcome, not the activity. One lost listing a quarter usually costs more than a year of Broker Growth. One recruit who stays because the brokerage looks organized is worth more than that.
What the plans cost
What the plans cost
$1,150 to $8,550 a month, month to month, no setup fees. Most boutique brokerages land at Broker Growth ($2,250); most teams at Team Marketing Department ($3,850).
What not to spend on
What not to spend on
Ad spend before the organic presence is consistent. Ads point people at your profile; if the profile is empty, you paid to lose them.
Plans that fit
Where to start.
Broker Growth Marketing
$2,250 / month
Month to month · billed in advance · no setup fees
For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.
Team Marketing Department
$3,850 / month
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
All six plans are month to month, billed in advance, no setup fees. Compare plans
FAQ
Questions, answered
Should we run ads?
After the presence is consistent, and only for listings and recruiting with a clear goal. Urban Marketing Edge does not mark up ad spend.
What about print?
Still works in relationship markets. Print designs are part of Broker Growth and above.
Can we start small and grow?
Yes. Month to month, up or down.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Related
Next step
Want the plain version for your brokerage?
30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.
Book a 30-minute call