Guides
The blog, organized by what you are trying to do.
257 articles, grouped into eight guides. Each one starts with how Urban Marketing Edge thinks about the topic, then lists every article on it.
28 articles
Real estate social media, explained
What to post, how often, on which platforms, and how to keep it going when a listing week hits. Every article Urban Marketing Edge has published on social, in one place.
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Real estate email marketing, explained
The channel nobody can throttle. How to build a list, what to send, how often, and why the newsletter is where the next listing usually comes from.
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Real estate video, explained
Phone to published: the formats that need no script, how to film a listing, what to do with the footage, and how to keep filming after week three.
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Listing marketing, explained
From coming soon to sold: launches, photography direction, open houses, property emails and the presentation that wins the next listing appointment.
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Recruiting and retention marketing, explained
What your brokerage looks like to the agent deciding whether to answer, and what keeps the agents you already have.
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AI for real estate marketing, explained
Where AI helps, where it quietly hurts, and how to be the brokerage an AI assistant recommends when a buyer asks who to call.
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Real estate SEO and local search, explained
Google Business Profile, neighborhood pages, blogs that get cited, and the difference between ranking on Google and being the answer in an AI assistant.
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Surviving year one in real estate
Three in four new agents leave in year one, usually because the money runs out before the marketing pays. Runway, rhythm and the game Urban Marketing Edge built to make it felt.
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