Thirteen sessions you can bring into your office.

The 90 minutes

1. 0:10The odds, and the real 2026 numbers the game runs on. What Rags To Real Estate is and why Urban Marketing Edge built it
2. 0:45Everyone plays a run on their own laptop. Pick a market, pick a difficulty, pass the real exam, try to survive year one
3. 0:35The debrief: what ran out first, runway math, and the marketing spend that would have changed the ending

Agents walk out with

• A felt understanding of why agents quit, from a run they just lost or barely won
• A personal runway worksheet: months of expenses versus realistic time to first close, in their market
• A first-year marketing budget and calendar sized to that runway, not to optimism

The 90 minutes

1. 0:20What stop-and-start marketing actually costs, in dollars and in lost recall
2. 0:45Build your rhythm: pillars, frequency, and the days it happens
3. 0:25Batching workshop. Everyone writes week one in the room

Agents walk out with

• A one-page weekly marketing rhythm assigned to real days of their week
• A bank of 30 content ideas pulled from work they are already doing
• A batching method that produces a full week of posts in one sitting

The 90 minutes

1. 0:20Sellers judge you on visibility. The five stages and what each one is for
2. 0:40Build a launch calendar for a live or recent listing
3. 0:30Shot list and caption workshop

Agents walk out with

• The five-stage launch sequence: coming soon, just listed, open house, under contract, just sold
• A photo and video shot list for the day they get the keys
• Hooks and captions written for each stage of a real listing

The 90 minutes

1. 0:25How local search decides who shows up, in plain language
2. 0:35Optimize your profile live. Laptops and phones out
3. 0:30Review engine setup and neighborhood content plan

Agents walk out with

• A fully optimized Google Business Profile, completed in the room
• A review request script and the three moments in a transaction to use it
• A hyperlocal content plan built around neighborhoods they actually sell in

The 90 minutes

1. 0:25Live demos, no theory. What it does well and where it fails
2. 0:35The five highest-value use cases for a working agent
3. 0:30Hands on. Everyone runs their first real task start to finish

Agents walk out with

• A clear map of where AI helps in a real estate business and where it quietly hurts
• Five tasks they can hand off this week, tested in the room
• The disclosure, accuracy and fair housing guardrails to work inside

The 90 minutes

1. 0:20Why content that gets likes from other agents gets nothing from buyers
2. 0:40Build your avatar live, sourced from three real past clients
3. 0:30Run the avatar against three of your own posts and rewrite them

Agents walk out with

• A written avatar for their primary client type: timeline, money story, fears and objections
• A reusable prompt that produces content in that person's voice, not generic agent voice
• A test for whether a post is speaking to the client or to the algorithm

The 90 minutes

1. 0:20Pillars, themes and the ratio that keeps a feed from turning into a billboard
2. 0:50Build the full calendar live. Laptop required
3. 0:20The monthly refresh and how to batch-produce from the calendar

Agents walk out with

• A 90-day calendar with themes, dates and post types already filled in
• A pillar structure so the calendar survives a busy month instead of collapsing
• A monthly refresh process that takes under an hour

The 90 minutes

1. 0:25Why email still beats social for repeat and referral business
2. 0:40Build a real issue start to finish, with AI handling the first draft
3. 0:25List hygiene, segmentation and re-engagement

Agents walk out with

• A newsletter format built for real estate that takes about an hour a month to produce
• One complete issue, written and ready to send before they leave
• Subject line, send time and list segmentation rules, plus a plan for people who never open

The 90 minutes

1. 0:25How AI assistants choose sources, and why it is not the same game as SEO
2. 0:35Audit a real agent site or profile together, live
3. 0:30Write one optimized local page or post

Agents walk out with

• The difference between ranking on Google and being cited by an AI assistant, and what each rewards
• A page and blog structure both systems can read
• A short list of local queries to target first, and one optimized page written in the room

The 90 minutes

1. 0:20What agents ask for over and over, and where the admin hours go
2. 0:45Build the dashboard live
3. 0:25Rollout, ownership and keeping it current

Agents walk out with

• A working dashboard, built during the session, not a mockup
• The four sections every office dashboard needs and the ones that go stale
• A rollout plan for getting agents to actually open it

The 90 minutes

1. 0:20The five formats, and why polish is not the bar
2. 0:40Everyone films. Yes, everyone
3. 0:30Edit, caption and publish

Agents walk out with

• Five repeatable video formats that need no script and no studio
• One video filmed, edited, captioned and posted before they leave the room
• A filming routine attached to work they already do, so it does not become a separate job

The 90 minutes

1. 0:25Why past clients go cold and what each cold contact costs
2. 0:40Sort and tier your database in the room
3. 0:25Write and schedule the first round of outreach

Agents walk out with

• A sorted, tiered database instead of an undifferentiated list of names
• A reactivation message sequence that does not read like a mass text
• A 30-day touch plan they can run without help

The 90 minutes

1. 0:25The recruit's research path, step by step, from first search to first call
2. 0:35Audit your own brokerage footprint live
3. 0:30Build the value proposition and the first month of recruiting content

Agents walk out with

• An honest audit of what a recruit finds when they search your brokerage
• The three proof points recruits look for, and how to make each one visible
• A retention content plan that celebrates your agents publicly and on a schedule