Lunch and Learn 00 · Marketing Foundations · New agents
Play to Survive: A Run of Rags To Real Estate, Then the Debrief
Your new agents play the game where three in four don't make it, then find out why the ones who do, do.
Ninety minutes
How the time goes.
The odds, and the real 2026 numbers the game runs on. What Rags To Real Estate is and why Urban Marketing Edge built it
Everyone plays a run on their own laptop. Pick a market, pick a difficulty, pass the real exam, try to survive year one
The debrief: what ran out first, runway math, and the marketing spend that would have changed the ending
What agents walk out with
Finished, not noted.
- A felt understanding of why agents quit, from a run they just lost or barely won
- A personal runway worksheet: months of expenses versus realistic time to first close, in their market
- A first-year marketing budget and calendar sized to that runway, not to optimism
Best for
Who should be in the room.
New and pre-license agents, and brokers onboarding a class. The game is free and plays in any browser, so it works for remote teams too.
What the office provides
- A room with tables, seating your group comfortably
- Guest wifi your agents can get on
- A screen or TV with HDMI, plus power access for hands-on sessions
- Fifteen minutes before start time for setup
- Lunch, hosted by the office. Urban Marketing Edge can help coordinate
Good to know
- Ninety minutes total, including questions. Casey holds to the clock
- Works best at 8 to 40 agents. Above 40, hands-on blocks become demonstrations
- Agents bring a laptop and phone for the working sessions
- Handouts and prompt sheets provided for every attendee
- These are not continuing-education accredited sessions
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Also in Marketing Foundations
01 Consistency Beats Genius · 02 The Listing Launch Playbook · 03 Own Your Zip Code · Full catalog
Next step
Bring session 00 to your office.
Pick a date, host lunch, and Casey brings the session. Ninety minutes, eight to forty agents, hands on.
Book a session