Lunch and Learn 02 · Marketing Foundations
The Listing Launch Playbook: One Listing, Thirty Days of Content
Turn every listing into a full campaign instead of a single Just Listed graphic and a prayer.
Ninety minutes
How the time goes.
Sellers judge you on visibility. The five stages and what each one is for
Build a launch calendar for a live or recent listing
Shot list and caption workshop
What agents walk out with
Finished, not noted.
- The five-stage launch sequence: coming soon, just listed, open house, under contract, just sold
- A photo and video shot list for the day they get the keys
- Hooks and captions written for each stage of a real listing
Best for
Who should be in the room.
Listing agents, and any office where sellers ask what the marketing plan is.
What the office provides
- A room with tables, seating your group comfortably
- Guest wifi your agents can get on
- A screen or TV with HDMI, plus power access for hands-on sessions
- Fifteen minutes before start time for setup
- Lunch, hosted by the office. Urban Marketing Edge can help coordinate
Good to know
- Ninety minutes total, including questions. Casey holds to the clock
- Works best at 8 to 40 agents. Above 40, hands-on blocks become demonstrations
- Agents bring a laptop and phone for the working sessions
- Handouts and prompt sheets provided for every attendee
- These are not continuing-education accredited sessions
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Also in Marketing Foundations
00 Play to Survive · 01 Consistency Beats Genius · 03 Own Your Zip Code · Full catalog
Next step
Bring session 02 to your office.
Pick a date, host lunch, and Casey brings the session. Ninety minutes, eight to forty agents, hands on.
Book a session