Lunch and Learn 03 · Marketing Foundations
Own Your Zip Code: Google Business Profile, Reviews and Local Search
The unglamorous work that puts your agents in front of people who are already searching.
Ninety minutes
How the time goes.
How local search decides who shows up, in plain language
Optimize your profile live. Laptops and phones out
Review engine setup and neighborhood content plan
What agents walk out with
Finished, not noted.
- A fully optimized Google Business Profile, completed in the room
- A review request script and the three moments in a transaction to use it
- A hyperlocal content plan built around neighborhoods they actually sell in
Best for
Who should be in the room.
Agents who want inbound leads without ad spend. Requires a laptop.
What the office provides
- A room with tables, seating your group comfortably
- Guest wifi your agents can get on
- A screen or TV with HDMI, plus power access for hands-on sessions
- Fifteen minutes before start time for setup
- Lunch, hosted by the office. Urban Marketing Edge can help coordinate
Good to know
- Ninety minutes total, including questions. Casey holds to the clock
- Works best at 8 to 40 agents. Above 40, hands-on blocks become demonstrations
- Agents bring a laptop and phone for the working sessions
- Handouts and prompt sheets provided for every attendee
- These are not continuing-education accredited sessions
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Also in Marketing Foundations
00 Play to Survive · 01 Consistency Beats Genius · 02 The Listing Launch Playbook · Full catalog
Next step
Bring session 03 to your office.
Pick a date, host lunch, and Casey brings the session. Ninety minutes, eight to forty agents, hands on.
Book a session