The Brokerage Marketing Audit

The office has a written brand guide: logo rules, colors, fonts and voice.

Every agent uses the same logo lockups and colors on their own posts.

Someone approves the office's marketing before it goes out, in one place.

The office posts at least five times a week, every week, including slow months.

Most posts are video or carousels, not single images.

Agents share the office posts to their own profiles on a schedule.

Every listing gets the same launch set: coming soon, just listed, open house, under contract, sold.

The listing presentation is one design for every agent and was updated this year.

Listings get a property email to the database the week they list.

The office sends a newsletter at least once a month.

The list is segmented at least by buyers, sellers and past clients.

Someone reads replies and open rates and changes the next send because of them.

The Google Business Profile is claimed, complete and posted to at least monthly.

The office has asked for a review after every closing this quarter.

Someone replies to every review within a week.

The website publishes new pages or posts at least monthly.

Every agent has a page on the office website with a current headshot and bio.

The site has a careers or Join Us page that says what a new agent gets in the first 90 days.

The office posts something aimed at candidates at least once a week.

Agent milestones (first listing, first closing, anniversaries) are posted on a schedule.

Candidates already in the database get an email at least quarterly.

Agents submit marketing requests in one place, not by text or in the hallway.

Templates, logos and the brand kit live in one library every agent can reach.

Leadership gets a monthly marketing report they can read in five minutes.