Agent Starter Marketing
$1,150 / month
Month to month · billed in advance · no setup fees
For solo agents who want a steady presence while staying hands-on.
Answer
Why do three in four new real estate agents quit in year one?
Rarely because they cannot sell. They quit because the money runs out before the work starts paying. Runway, not talent, decides most first years. Urban Marketing Edge built a game to make that felt.
The short version
The mechanism
Desk fees, dues, marketing and living costs arrive monthly. A first commission takes months. Marketing done in bursts never compounds. The agent runs out of months before the pipeline fills.
What changes the odds
What changes the odds
Real runway before licensing, a market chosen on purpose, and a marketing rhythm that starts in week one and never stops, at a cost the runway can carry.
Play it
Play it
Rags To Real Estate is a free browser game built on real 2026 market data. Most runs end in year one. It is the fastest way to understand the problem, and Play to Survive turns it into a Lunch and Learn for onboarding classes.
Plans that fit
Where to start.
All six plans are month to month, billed in advance, no setup fees. Compare plans
FAQ
Questions, answered
Where does the three-in-four number come from?
It is the commonly cited industry attrition figure for first-year agents. The game's difficulty settings are tuned around it.
What should a new agent do first?
Calculate real runway, then start a marketing rhythm that costs less than the runway can carry. Agent Starter is built for that.
Is the game free?
Yes. Browser-based, no download, no account.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Next step
Want the plain version for your brokerage?
30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.
Book a 30-minute call