About
Ten years inside real estate marketing. One job: make your brand show up.
Casey McClintic, founder of Urban Marketing Edge. Atlanta, Georgia. Eight-plus years building luxury real estate brands, before that photography, and all of it in service of brokers and agents who are excellent at their job and exhausted by marketing.
Why: so fewer agents become the three.
Three in four new agents leave in year one. Rags To Real Estate, the game Urban Marketing Edge built, asks every player why they're doing this before they start. That's Casey's answer.
Track record
Numbers from systems we built, not decks we presented.
Also: 280+ families served and a #5 Large Team ranking in Cobb County for a luxury team Casey marketed; a Tampa Bay brokerage that closed 90 families in a year; 420K impressions and 58% follower growth for a team moving into luxury. Read the case studies
The story
Built inside brokerages, not around them.
Casey McClintic has been the marketing department for a 25-agent residential brokerage, the coordinator who tripled a team's traffic in under a year, and the account manager who led a team of three across four luxury sub-brands through a full relaunch. Every one of those jobs taught the same lesson: agents use the systems they trust, and brands that show up consistently win the listing.
Urban Marketing Edge is that lesson turned into a service. You keep leading agents and selling homes. Casey McClintic and the Urban Marketing Edge team keep your brand showing up, in your voice, on a rhythm you can trust.
Experience
- Now
Founder & Principal
Urban Marketing Edge · Atlanta, GA
An outsourced marketing department for real estate brokerages, teams and individual agents. Strategy, production systems and staff, run on a monthly cadence.
- 4 years
Marketing Account Manager
Luxury real estate brokerage · Atlanta, GA
Led marketing operations and a team of three across four sub-brands. Directed a complete brand relaunch, built AI-assisted workflows, doubled web traffic year over year and helped the team reach the Top 1% of agents nationwide (RealTrends).
- 3.5 years
Marketing Director
Residential brokerage · Fort Myers, FL
End-to-end marketing lead for about 25 agents: brand strategy, content, campaign rollout, and monthly workshops on digital marketing and nurture systems.
- 1.3 years
Marketing Coordinator
Real estate team · Greenville, SC
Owned every channel, refreshed agent branding, and tripled digital traffic in under a year across Facebook, Instagram, Pinterest, YouTube, TikTok and X.
- 2.5 years
Equipment Lead & Photographer
National portrait studio · Fort Myers, FL
Where the eye for a frame, a face and a finished image was trained.
Education: AA, Business Marketing, Florida SouthWestern State College.
What we bring
Strategy at the top, execution underneath, compliance throughout.
Strategy and leadership
Brand development and relaunches, positioning for luxury, content and growth marketing, conversion and analytics. Ten years of it, all in real estate.
AI-assisted production
Workflows built on Claude, Perplexity, ChatGPT, HeyGen and ElevenLabs that multiply output while protecting brand standards. AI drafts. Taste decides.
Execution that ships
Copy, email, social, short-form video, photography, graphic design and landing pages, produced in-house on a calendar you can see.
Compliance you can trust
Deep working knowledge of real estate advertising rules and fair housing in advertising. Casey authored a three-hour continuing-education course for brokers on advertising oversight.
Teaching
We train the people who do the work.
Which is why brokers trust us with their agents, and why the 12 Week Program exists.
See the program Lunch and Learn catalog
- Three-hour CE course for brokers: fair housing in advertising, misleading claims in listing ads, team advertising rules, and the broker review and approval process.
- 90-minute in-office trainings on marketing systems, listing launch campaigns, Google Business Profile and local search, short-form video, and AI content workflows.
- A real estate podcast produced end to end: guest booking, editing, show notes, publishing and clip distribution.
How we work
Structure without the micromanaging.
Email-based support
Requests, edits and updates stay clear, documented and easy to track.
A post approval system
You review everything in one place before it publishes. Nothing goes out you have not seen.
Task tracking on higher tiers
A clear list of active tasks and priorities, with status you can read at a glance.
Plain-language reporting
Working sessions to set themes and priorities, and reporting that tells you what is working without the jargon.
Consistency beats intensity
A brand that shows up every month outperforms one that shows up loudly twice a year.
Your voice, not a template
The work has to sound like you and look like your market, or it does not count.
Strategy and taste over volume
AI helps us move faster. It does not decide what is worth saying, or how.
In their words
“I've worked with Casey and Urban Marketing Edge for three years, and I can say without hesitation: this is the level of partnership luxury teams actually need. Casey doesn't just execute marketing tasks, he helps our leadership team stay aligned on the bigger picture. Our monthly leadership strategy meetings keep our priorities clear, our positioning sharp, and our marketing connected to real business goals like pipeline, listings, and brand perception. What impressed me early on was the ability to build structure without slowing us down. Casey created a clear luxury story framework for our team and made sure every touchpoint reinforces it. It genuinely feels like having a fractional CMO and a creative department in one place, without the overhead of hiring in-house.”Deborah Morton, The Agency
“Working with Casey has been an absolute game-changer for my business. His passion for what he does is unmatched: he's driven, creative, and always focused on delivering real results. He understands my vision, elevates my brand with on-point graphics, and knows exactly how to resource the right tools and strategies when needed. If you're looking for a marketing professional who truly cares about your business as if it were his own, Casey is the one you want in your corner.”Annie Rocks, Rocks Realty, Tampa Bay
Five stars, every review
Every Google review, in full
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
“The team at Urban Marketing Edge, with Casey at the helm, is extremely skilled, professional and strategic. They are an invaluable resource and dependable asset to me and my business. You will be wise to work with such a talented team.”
“Working with Casey has been an absolute game-changer for my business. He understands my vision, elevates my brand with on-point graphics, and knows exactly how to resource the right tools and strategies when needed. If you're looking for a marketing professional who truly cares about your business as if it were his own, Casey is the one you want in your corner.”
“I've been working with Casey for several years now. He handles all my marketing for my business. He has made it very easy to help people locate my office as well as promote the products we offer. I can't say thank you enough for a job well done.”
“Great customer service. Casey McClintic helped me with my real estate marketing and photos and was super.”
Who we have worked with
Tools we work in
CanvaAdobe Creative SuiteLuxury PresenceWixMailerLiteGoogle AnalyticsGoogle AdsMeta AdsClaudeChatGPTPerplexityHeyGenElevenLabs
Next step
Let's talk about your brand.
A 30-minute call to hear where you are, what is going quiet, and what the simplest fix looks like.
Book a 30-minute call