Answer

How often should a real estate agent post on social media?

Three to five times a week, every week, beats twelve posts one week and none the next. The number matters less than the rhythm. Consistency is what the algorithms, and the clients, reward.

The short version

The short answer

Three to four posts a week for a single agent, five to seven for a brokerage, five to nine for a team with several agents to feature. Stories most days. One reel or short a week if you can film.

Why rhythm beats volume

Why rhythm beats volume

Platforms reward accounts that show up predictably, and people remember brands they see on a schedule. The agent who posts twelve average things a month outsells the agent who posts one perfect thing a quarter.

How to actually keep it up

How to actually keep it up

Plan themes monthly, batch in one sitting, approve in one place. That is the system inside every Urban Marketing Edge plan, and the Lunch and Learn session "Consistency Beats Genius" teaches it in ninety minutes.

Plans that fit

Where to start.

Agent Starter Marketing

$1,150 / month

Month to month · billed in advance · no setup fees

For solo agents who want a steady presence while staying hands-on.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

Which platform matters most?

Instagram for most residential agents, LinkedIn for commercial and recruiting, Google Business posts for local search. Facebook still works for the referral crowd.

Is daily too much?

Not if it is sustainable. It rarely is without help.

What should the posts be about?

Listings, neighborhoods, client stories, buyer and seller education, and the team. Not stock quotes.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

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