Lunch and Learn 12 · Systems, Team and Leadership · Leadership
Recruiting and Retention Marketing
Your agents are being recruited every week. This is what your brokerage looks like to the agent deciding whether to answer.
Ninety minutes
How the time goes.
The recruit's research path, step by step, from first search to first call
Audit your own brokerage footprint live
Build the value proposition and the first month of recruiting content
What agents walk out with
Finished, not noted.
- An honest audit of what a recruit finds when they search your brokerage
- The three proof points recruits look for, and how to make each one visible
- A retention content plan that celebrates your agents publicly and on a schedule
Best for
Who should be in the room.
Brokers, owners, managing brokers and team leaders only. This is not an agent session.
What the office provides
- A room with tables, seating your group comfortably
- Guest wifi your agents can get on
- A screen or TV with HDMI, plus power access for hands-on sessions
- Fifteen minutes before start time for setup
- Lunch, hosted by the office. Urban Marketing Edge can help coordinate
Good to know
- Ninety minutes total, including questions. Casey holds to the clock
- Works best at 8 to 40 agents. Above 40, hands-on blocks become demonstrations
- Agents bring a laptop and phone for the working sessions
- Handouts and prompt sheets provided for every attendee
- These are not continuing-education accredited sessions
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Also in Systems, Team and Leadership
09 Build an Internal Team Dashboard for Your Agents · 10 Phone to Published · 11 Your Next Ten Deals Are Already in Your Phone · Full catalog
Next step
Bring session 12 to your office.
Pick a date, host lunch, and Casey brings the session. Ninety minutes, eight to forty agents, hands on.
Book a session