Guide · Recruiting and retention
Recruiting and retention marketing, explained.
What your brokerage looks like to the agent deciding whether to answer, and what keeps the agents you already have.
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How Urban Marketing Edge thinks about it.
Recruiting is marketing. These articles cover the recruit's research path, the proof points that matter, and the retention side that nobody budgets for.
The service pages that cover it: Recruiting marketing · Brand voice and visual guide.
Lunch and Learn sessions on this: 12 Recruiting and Retention Marketing.
9 articles
Everything published on recruiting and retention.
September 5, 2026
300,000 Agents Will Switch Brokerages This Year. Why Would Yours Stay?
Recruiting Insight projects 300,000 agents will change brokerages in 2026. Agents move for deal flow, less prospecting, and done-for-them marketing. Here is how to supply all three…
September 3, 2026
We Didn't Make Up a Single Number in This Game. That Was the Hard Part.
Real estate agents have a well-earned allergy to gamified training. Most of it deserves the skepticism. The genre is full of onboarding modules dressed up with badges and progress …
September 3, 2026
Study for Your Real Estate License by Losing (A Lot) at a Video Game
Nobody enjoys studying for the real estate licensing exam. It's dense material delivered in a format that fights against how most people actually retain information — hundreds of p…
September 3, 2026
How to Actually Survive Year One: A Field Guide Built From a Game That's Brutally Honest About the Odds
If you're closing in on your real estate license, or you've just gotten it, you've probably already heard the statistic somewhere: roughly three out of four newly licensed agents l…
September 3, 2026
The Quiet Catastrophe Every Brokerage Pretends Not to See
Every brokerage in America has a version of the same wall. It's not literal — nobody frames it and hangs it in the conference room — but every broker-owner, every team lead, every …
June 18, 2026
Google Business Profile Optimization: The Local Visibility Engine for Real Estate Agents
When a buyer or seller searches for an agent near them, the results they trust most appear on the map before they ever reach a website. That map is powered by your Google Business …
May 8, 2026
How to Build a Real Estate Brokerage Social Media Strategy That Attracts Agents and Clients
Most real estate brokerages treat social media like an afterthought. They post a listing here, share an open house there, and hope something sticks. But broker-owners who want to g…
April 29, 2026
How Real Estate Brokerages Can Use Content Marketing to Attract Top Agents and Clients in Atlanta, Miami, and Dallas
Content marketing is not just for individual agents. Brokerages that invest in consistent, strategic content creation position themselves as market authorities and attract both top…
April 22, 2026
How to Hire a Real Estate Marketing Manager: The Complete Guide to Finding, Interviewing, and Paying the Right Candidate
If your real estate brokerage is growing, there comes a point where you need dedicated marketing support. Whether you're a team leader with 10 agents or a managing broker running a…
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