Guide · Video
Real estate video, explained.
Phone to published: the formats that need no script, how to film a listing, what to do with the footage, and how to keep filming after week three.
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How Urban Marketing Edge thinks about it.
Video is the format agents avoid and clients reward. These articles are about doing it with a phone and a habit, not a crew.
The service pages that cover it: Video editing · Listing marketing.
Lunch and Learn sessions on this: 10 Phone to Published.
15 articles
Everything published on video.
September 4, 2026
Brokerage Marketing Is Louder, Working Less: What 39 Million Posts Reveal
Reach fell on Instagram, TikTok, and LinkedIn while brokerages posted more. The data from 39 million posts, and the five-part system that gets marketing working again.
September 3, 2026
Study for Your Real Estate License by Losing (A Lot) at a Video Game
Nobody enjoys studying for the real estate licensing exam. It's dense material delivered in a format that fights against how most people actually retain information — hundreds of p…
July 19, 2026
Why Listings With Video Get 403% More Inquiries (And How to Actually Start)
The numbers on real estate video are almost impossible to argue with. Listings with video generate 403 percent more inquiries than those without. Adding a 3D tour increases listing…
July 17, 2026
How to Collect Video Testimonials From Clients (And Use Them to Win Listings)
In 2026, text reviews are table stakes. Every agent has a wall of five-star ratings, and buyers have learned to scroll right past them. Video testimonials are a different animal en…
July 16, 2026
The YouTube Long-Form Strategy Most Real Estate Agents Are Ignoring
Every real estate coach in 2026 is shouting the same advice: post more Reels, film more TikToks, chase the algorithm. Meanwhile a quieter and far more durable lead channel sits alm…
June 29, 2026
How Real Estate Agents Can Dominate Instagram and Convert Followers into Clients
Instagram has become one of the most powerful platforms for real estate professionals. With over two billion monthly active users and an algorithm that rewards visual, engaging con…
June 27, 2026
Video Marketing for Real Estate: The Complete Agent Guide to More Listings and Leads
Video marketing has transformed real estate over the past decade, and the trajectory only continues upward. Properties marketed with video receive 403% more inquiries than those wi…
June 26, 2026
The Complete Digital Marketing Strategy for Real Estate Agents in 2026
If you are a real estate agent in 2026, your digital presence is your storefront. The days of relying solely on yard signs, cold calls, and referrals are fading fast. Today, buyers…
June 19, 2026
Instagram Reels for Real Estate: A Simple Strategy to Win Local Attention
Instagram Reels have become one of the most powerful free tools an agent can use to reach buyers and sellers in their area. Short, vertical videos get pushed to new audiences far b…
June 15, 2026
Short-Form Video for Luxury Listings: A Playbook for High-End Real Estate
Luxury buyers scroll before they ever schedule a showing, and short-form video is now where many of them form their first impression of a property. A polished thirty-second clip ca…
May 7, 2026
How to Use Video Marketing to Attract Luxury Home Buyers
Photos and text are not enough to sell luxury real estate anymore. Video marketing gives high-end buyers the emotional connection and immersive experience they need to take action.…
May 5, 2026
How to Create a Real Estate Content Calendar That Drives Consistent Leads in Atlanta, Miami, and Dallas
Consistency is the single biggest factor that separates agents who generate leads online from those who do not. A content calendar ensures you are publishing valuable content on a …
April 27, 2026
Why Video Marketing Is the Future of Real Estate Property Tours in Atlanta, Miami, and Dallas
Static listing photos are no longer enough to capture the attention of today's real estate buyers. Video content drives more engagement, longer viewing times, and higher conversion…
April 18, 2026
How to Measure If Your Brokerage's Marketing Is Actually Working
You are spending money on marketing for your brokerage. Maybe you hired someone in-house. Maybe you are working with a freelancer. Maybe you are doing it yourself between everythin…
April 17, 2026
How Real Estate Agents in Miami and Los Angeles Are Using TikTok to Win Luxury Listings in 2026
TikTok is no longer just a platform for dance trends and viral challenges. In 2026, it has become one of the most powerful lead generation and brand-building tools available to rea…
Other guides
Social media · Email and newsletters · Listing marketing · Recruiting and retention · AI for agents · Search and local · The first year · All articles
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