Guide · Video
Real estate video, explained.
Phone to published: the formats that need no script, how to film a listing, what to do with the footage, and how to keep filming after week three.
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How Urban Marketing Edge thinks about it.
Video is the format agents avoid and clients reward. These articles are about doing it with a phone and a habit, not a crew.
The service pages that cover it: Video editing · Listing marketing.
Lunch and Learn sessions on this: 10 Phone to Published.
9 articles
Everything published on video.
October 6, 2026
Your In-House Marketer Is Drowning. Fix the Workflow Before They Quit
One person, six platforms, forty agents, a blog, video, and no intake system. That is why your marketer is drowning. Here is the five-part workflow rebuild and when to add a partne…
October 3, 2026
Freelancer vs Agency for Real Estate Marketing: A Fair Comparison
A good freelancer is one great skill for hire. A studio is the whole department on a cadence. Here is where each wins, where each breaks, and how to decide which gap you actually h…
September 25, 2026
Marketing for Luxury Agents: Fewer Listings, Higher Stakes
A luxury agent takes fewer listings, and every one is judged before the agent is. Here is the marketing that fits the price band: presentation, spotlight campaigns, property email,…
September 17, 2026
What 5 Hours of Video Editing a Month Produces for a Real Estate Team
Five hours of editing a month, fed by phone footage and a shot list, turns into listing tours, agent intros, neighborhood clips, and cut-downs for every platform. Here is the actua…
September 13, 2026
TikTok Views Fell 31%. Where Teams Should Put Their Video Effort Now
TikTok views, reach, and interactions all fell about 31% while YouTube views rose 76%. Here is how a brokerage should allocate its video hours in 2026, and what to stop making.
September 12, 2026
Facebook Reach Is Up 51%: The 2026 Marketing Plan for Real Estate Teams
Facebook reach rose 51% in a year while Instagram and TikTok fell. Here is the video-first plan a real estate team should run across the brokerage page, agent pages, and local grou…
September 9, 2026
Instagram for Brokerages in 2026: The Single Image Is Dead
Single-image posts lost nearly half their engagement in a year. Here is the Reels and carousel mix, the caption rules, and the weekly cadence a brokerage account should run in 2026…
September 4, 2026
Brokerage Marketing Is Louder, Working Less: What 39 Million Posts Reveal
Reach fell on Instagram, TikTok, and LinkedIn while brokerages posted more. The data from 39 million posts, and the five-part system that gets marketing working again.
September 3, 2026
Study for Your Real Estate License by Losing (A Lot) at a Video Game
Nobody enjoys studying for the real estate licensing exam. It's dense material delivered in a format that fights against how most people actually retain information — hundreds of p…
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Social media · Email and newsletters · Listing marketing · Recruiting and retention · AI for agents · Search and local · The first year · All articles
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