Guide · Search and local
Real estate SEO and local search, explained.
Google Business Profile, neighborhood pages, blogs that get cited, and the difference between ranking on Google and being the answer in an AI assistant.
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How Urban Marketing Edge thinks about it.
Local search is where "real estate agent near me" gets decided. These articles cover the profile, the site and the content that earns both kinds of visibility.
The service pages that cover it: Google Business Profile · Blog writing.
Lunch and Learn sessions on this: 03 Own Your Zip Code · 08 AI for SEO and LLM Optimization.
17 articles
Everything published on search and local.
October 14, 2026
Real Estate Marketing in Atlanta: Buckhead to Alpharetta
Atlanta is a city of neighborhoods, and marketing that says metro Atlanta loses to marketing that names the street. How brokerages and teams show up across Buckhead, North Fulton, …
October 12, 2026
The Eight Content Types a Brokerage Feed Needs
Listings, neighborhoods, education, agent spotlights, behind the scenes, reviews and closings, local business, recruiting. What each type does for the office, and the idea bank beh…
October 10, 2026
What a Candidate Checks Before Replying to Your Recruiting Message
A recruiting message is a claim. The ten minutes a candidate spends on your Instagram, your careers page, your newest agent, and your Google profile is the check. Here is that path…
October 9, 2026
Marketing Is Recruiting: Build the Presence Candidates Research
Candidates research an office before they answer a message. Here is the path they run, the careers page checklist from the New Agent Recruiting Playbook, and the weekly post that m…
October 6, 2026
Your In-House Marketer Is Drowning. Fix the Workflow Before They Quit
One person, six platforms, forty agents, a blog, video, and no intake system. That is why your marketer is drowning. Here is the five-part workflow rebuild and when to add a partne…
October 2, 2026
Why 10 to 15 Blog Posts a Month Wins Search and AI Citations
Blogging is back, and this time the reader is often an AI assistant. Here is the cadence, structure, and topic system that gets a brokerage cited in search and in ChatGPT answers.
September 30, 2026
The Neighborhood Feature Program: Local Authority and AI Citations
One neighborhood feature a month, produced on a system, does more for local search and AI visibility than a year of market update posts. Here is how a brokerage sources, produces, …
September 25, 2026
Your Clients Want AI Help and a Human Agent. New American Express Research Shows How to Give Them Both
American Express asked 528 Card Members how they feel about AI in customer service. They want it for the routine, they want a person for the moments that matter, and they want accu…
September 21, 2026
Working Inside a Franchise Brand Book: The Agency, Keller Williams, Compass
The franchise controls the mark, colors, type, and disclosures. The office owns its voice, local content, and cadence. Here is how an independent partner builds inside the brand bo…
September 19, 2026
Marketing Inside the Real Estate Platforms You Already Pay For
The website, CRM, and lead engine are plumbing. What flows through them every month is the marketing. Here is what each major platform needs fed, and how a partner supplies it with…
September 18, 2026
How to Pick 15 Blog Topics a Month a Brokerage Can Actually Rank For
Fifteen blog topics a month is easy to promise and hard to source. The method: four topic sources, clusters by neighborhood and question, answer-first structure, and bylines that c…
September 17, 2026
What 5 Hours of Video Editing a Month Produces for a Real Estate Team
Five hours of editing a month, fed by phone footage and a shot list, turns into listing tours, agent intros, neighborhood clips, and cut-downs for every platform. Here is the actua…
September 14, 2026
Google Business Profile Is Now Your AI Resume: A Local Visibility Plan
AI Overviews and ChatGPT pull from the same place the map pack does: your Google Business Profile. A monthly upkeep plan for the brokerage profile and every agent profile under it.
September 12, 2026
Facebook Reach Is Up 51%: The 2026 Marketing Plan for Real Estate Teams
Facebook reach rose 51% in a year while Instagram and TikTok fell. Here is the video-first plan a real estate team should run across the brokerage page, agent pages, and local grou…
September 10, 2026
Your Join Us Page Is the Most Valuable Page on Your Brokerage Website
Clareo Group's jobs page became one of the most visited pages on its site without a dollar of ads. Here is the anatomy of a recruiting page that turns quiet visits into conversatio…
September 6, 2026
Under 10% of Agents Appear in AI Answers. How to Get Recommended by ChatGPT
Buyers ask ChatGPT for an agent and get six names. Fewer than 10% of agents ever appear. Here is the GEO plan that gets a brokerage into the answer, step by step.
July 21, 2026
The Real Estate Agent's Guide to Life-Change Marketing (Why People Actually Move)
Most real estate marketing is written for the wrong reason. It talks about interest rates, appreciation, and building wealth, but a 2026 LocaliQ survey of 1,161 home buyers found t…
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Social media · Email and newsletters · Video · Listing marketing · Recruiting and retention · AI for agents · The first year · All articles
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