Answer

What is a listing launch in real estate marketing?

A listing launch is a coordinated set of marketing for one property across its whole life: coming soon, just listed, open house, under contract, sold. One set, matched across feed, stories, email and print, built the week the listing goes live.

The short version

Why it beats a "just listed" post

A single graphic is one impression. A launch is five, each timed to a moment sellers care about. It also gives the seller something to see, which wins the next listing appointment.

What is in the set

What is in the set

Photography direction and a shot list, five stage pieces for feed and stories, a property email to the database, and print for the neighborhood on the plans that include it.

How it runs

How it runs

The agent submits the listing through the dashboard; the coming-soon piece is scheduled the same week; each stage follows as the listing moves.

Plans that fit

Where to start.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Built on Agent Starter Marketing

Luxury Agent Studio

$2,850 / month

Month to month · billed in advance · no setup fees

For individual agents in upper-tier and luxury price points.

Built on Broker Growth Marketing

Luxury Boutique Story Suite

$5,500 / month

Month to month · billed in advance · no setup fees

For boutique brokers and teams whose brand lives in the luxury space and who are recruiting as well as selling.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

Do you photograph the listing?

No. You capture; the launch includes a shot list so the set works.

How fast can a launch go out?

Coming-soon in the same week the listing is submitted. Rush launches are scoped as priority requests.

Is this only for luxury?

No. Every plan includes listing content; the luxury studios make each launch a full campaign.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call