Answer

What is white-label marketing for a real estate team?

White-label means the marketing carries your name, not the vendor's. For a real estate team it means a dashboard, templates and finished work that look like they came from the team's own department, because to the agents, they did.

The short version

What is white-labeled

The marketing dashboard where agents submit listings and requests, the Canva templates, the brand library, the one-sheets, and every finished piece. Team Marketing Department and the luxury studios include it.

Why it matters to agents

Why it matters to agents

Agents adopt tools that carry their brokerage's name and look like part of the office. A third-party vendor link gets ignored. A branded dashboard gets used, and it becomes a reason to join and to stay.

What it is not

What it is not

It is not pretending. Leadership knows Urban Marketing Edge runs it. The agents simply see their own brand, which is the point.

Plans that fit

Where to start.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

Built on Broker Growth Marketing

Luxury Boutique Story Suite

$5,500 / month

Month to month · billed in advance · no setup fees

For boutique brokers and teams whose brand lives in the luxury space and who are recruiting as well as selling.

Built on Team Marketing Department

Private Luxury Story Studio

$8,550 / month

Month to month · billed in advance · no setup fees

For leaders of luxury teams who want strategy at the leadership level and execution underneath it.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

Which plans include it?

Team Marketing Department, Luxury Boutique Story Suite and Private Luxury Story Studio. The other plans use the standard dashboard.

Can we add operations and training to the dashboard?

Yes. Many teams add checklists, training videos and vendor lists, and it becomes the front door for the whole office.

Do we own it?

Yes. Everything in the dashboard stays yours.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call