Maison & Vale
Coming soon
The Ridge Residence
Luxury studio · Built on Team Marketing Department
Private Luxury Story Studio
$8,550 per month
Month to month · billed in advance · no setup fees
A fractional CMO plus a creative department, for a luxury team of up to five.
Who this is for
This is you, if:
You lead a luxury team of up to five agents. You are making decisions about pipeline, listings, lead sources and positioning, and you want a marketing leader in the room when you do.
The problem you are living with
What it looks like
Execution is not tied to leadership decisions. Creative gets made, but nobody can trace it back to a business goal.
How it feels
You are growing by accident, and you would rather grow on purpose.
How this plan helps
What we do about it.
Everything in Team Marketing Department, led from the top: a monthly leadership strategy meeting, an annual roadmap by quarter, coordination with in-house staff, a luxury story framework, recruiting and retention messaging, a recruiting microsite, culture and wins content, pooled property emails, priority scheduling, and a monthly case study.
What the work looks like
Custom, campaign-style creative.
The formats this studio produces for your listings, your database and your recruiting, shown here with a fictional brand.
Maison & Vale
Just listed
The Ridge Residence
Maison & Vale
Under contract
The Ridge Residence
What happened when the lead agent
left for two weeks
A real-world reminder that great client service isn't about being available 24/7.
Maison & Vale
“Where we love is home — home that our feet may leave, but not our hearts.”
Private preview · Sunday 2–4
The Ridge Residence, Buckhead
Five bedrooms, a chef's kitchen open to the terrace, and a primary suite that watches the sun go down over the treeline. Offered at $2,450,000.
Request the private brochure
Maison & Vale
Listing
Presentation
Prepared for the owners of 14 Ridge Lane
Who we are
Meet your local support team
—Lead agent
—Operations
—Marketing
—Transactions
—Listings
$89M in sales · Top 1% nationally · 280+ families served
Mockups shown with a fictional brand and property. Client work is shared privately on a call.
Your white-labeled marketing dashboard
The home for your whole team's marketing. In your brand.
One link every agent knows: request print or digital work, launch a listing, share a client win, drop in a video, approve what goes out, and pull the Canva templates, logos, brand kit and one-sheets they need without asking. Urban Marketing Edge runs it behind the scenes. Teams extend it as they see fit; several have added operations and training so it becomes the office's front door.
Your Brokerage
Your Edge In Marketing
Custom marketing request
Custom print marketing
Request printCustom digital marketing
Request designMarketing submission
Social media idea
Submit ideaVideo for editing
Submit videoNew blog idea
Start your blogTransaction marketing
Transaction / client success
Start hereListing launch / update
Start hereBrand library
Canva templates
OpenLogos & brand kit
DownloadOne-sheets & print
OpenTraining & onboarding
Watch
Casey McClintic
Your marketing manager · Your Brokerage
Schedule a meetingThis month
14 posts approved · 2 launches live · 1 newsletter scheduled
Why it matters for your agents
They actually use it
Agents adopt tools that carry their brokerage's name and look like part of the office. A third-party vendor link gets ignored; "our marketing department" gets used. Usage is the whole game: the more listings and wins that go in, the more consistent the brand looks out in the market.
A 60-second request instead of a group text
New listing, closed deal, open house, testimonial, a video shot on a phone in the driveway: each one is a form, not a favor. Nothing gets lost in a thread, and no agent has to know who to ask.
Everything on-brand, in one place
Canva templates, logos, the brand kit, one-sheets and print pieces live in the dashboard, so an agent's Just Listed post or open-house flyer looks like the brokerage's, not like whatever template they found. Consistency across 5, 15 or 50 agents without policing anyone.
A reason to join, and to stay
Recruits ask what marketing support looks like. Showing a branded dashboard with their name on the way in answers it. Agents who feel supported produce more and leave less; a marketing department is retention infrastructure.
Why it matters for you
- You stop being the bottleneck: requests go to the dashboard, not to your phone.
- You see every active request, its status and what is due this week at a glance.
- Approvals happen in one place, so nothing publishes that you have not seen.
- Shared assets (Canva templates, logos, brand kit, one-sheets, headshots, listing photos) live in one library the whole team can reach.
- Onboarding a new agent is one link and a ten-minute walkthrough.
- It grows with the team: add operations checklists, training videos, vendor lists or anything else the office runs on, and the dashboard becomes the front door for the whole business.
Proof
Rocks Realty's agents got a request workflow, a dashboard and a listing launch system. The result was 1,539 pieces of content in a year, 1.13M impressions and $52.7M closed, up from $37M. Read the case study
- Everything in Team Marketing Department
- White-labeled marketing dashboard for the team and every agent
- Monthly leadership strategy meeting: pipeline, listings, lead sources, brand positioning
- Annual high-level marketing roadmap broken into quarters
- Coordination with any in-house staff
- Clear luxury story framework for the team
- Recruiting and retention messaging
- A recruiting landing page or microsite
- Highlight-style content showing team culture and wins
- 4 pooled property emails
- Priority response and scheduling for strategy and creative
- Monthly case study
What changes
Leadership is aligned on marketing. The team story is consistent. Every piece of creative traces back to a business goal.
What it costs to wait
A luxury team without marketing leadership grows by accident. The ones with it grow on purpose.
FAQ
About Private Luxury Story Studio
What happens in the leadership strategy meeting?
We review pipeline, listings, lead sources and positioning against the quarterly roadmap, decide what changes, and turn it into the next month of creative.
Is this a good fit for a team larger than five?
Often, yes. We scope additional agents and subteams the same way Team Marketing Department does, and adjust the roadmap to match.
Next step
Start Private Luxury Story Studio with a call.
30 minutes to confirm fit, set your themes and map the first 90 days. No pitch deck.
Book a 30-minute call