Agent Starter Marketing
$1,150 / month
Month to month · billed in advance · no setup fees
For solo agents who want a steady presence while staying hands-on.
Answer
Should a real estate agent focus on social media or email?
Both, but email is the one you own. Social finds people; email keeps them. A brokerage with a great feed and no newsletter is renting its audience.
The short version
What social is for
Reach, discovery, proof that you are active, and the first impression a recruit or seller gets. It is rented: the platform decides who sees it.
What email is for
What email is for
Repeat and referral business. A monthly issue keeps the brokerage in the inbox for the years between transactions, which is where the next listing comes from. Nobody can throttle it.
How they work together
How they work together
Social brings people to the list; email keeps them until they are ready. Every Urban Marketing Edge plan includes both because neither works alone.
Plans that fit
Where to start.
Broker Growth Marketing
$2,250 / month
Month to month · billed in advance · no setup fees
For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.
All six plans are month to month, billed in advance, no setup fees. Compare plans
FAQ
Questions, answered
How often should the newsletter go out?
Monthly, reliably, beats weekly for three weeks and then never.
What email tool should we use?
Whatever your CRM sends from. See the platforms pages for BoldTrail, BoomTown, Sierra Interactive, Follow Up Boss and others.
What goes in it?
Neighborhood news, what listed and sold, one useful thing, and a reason to reply.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Related
Next step
Want the plain version for your brokerage?
30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.
Book a 30-minute call