Cost

How much does real estate marketing cost for a brokerage?

Between about $1,150 and $8,550 a month with Urban Marketing Edge, month to month, billed in advance, no setup fees. Here is what the number buys at each level, and what the alternatives cost once you count everything.

The plans

The plans

Agent Starter at $1,150 covers one agent. Broker Growth at $2,250 is a partner for a boutique brokerage. Team Marketing Department at $3,850 is a marketing department with a white-labeled dashboard. The luxury studios run $2,850, $5,500 and $8,550 and add custom campaign creative and strategy.

What the alternatives cost

What the alternatives cost

A full-time marketing coordinator costs salary, benefits, software and management time, and usually covers one or two channels well. A freelancer costs less but rarely covers strategy, design, video, email and web at once. Doing it yourself costs the owner's evenings, which is the most expensive hour in the building.

What is never charged

What is never charged

No setup fees, no long contracts, no per-post pricing, no ownership claims on your files. Anything outside the cadence is scoped as a priority request before it is done.

Plans that fit

Where to start.

Agent Starter Marketing

$1,150 / month

Month to month · billed in advance · no setup fees

For solo agents who want a steady presence while staying hands-on.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

Is there a cheaper way to start?

Agent Starter, or the Lunch and Learn sessions if you want the team trained before you outsource.

Are there hidden costs?

Ad spend is separate and optional; Urban Marketing Edge does not mark it up. Everything else is in the monthly price.

Can we change plans?

Yes, month to month, up or down.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call