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A social media posting service vs. a marketing partner

A posting service fills a calendar. A marketing partner runs the marketing. They cost different amounts because they do different jobs, and the cheap one is only cheap if a full calendar was the goal.

What a posting service does

What a posting service does

Generic graphics, stock quotes, holiday posts, scheduled on time. It is consistent and it is cheap. It also looks like every other brokerage using the same service, and it does nothing for your listings, your email, your website or your recruiting.

What a partner does

What a partner does

Themes planned with you, content built for your neighborhoods, listing launches, a newsletter, website blogs, Google Business, design, video, a brand guide and a weekly meeting where someone tells you what is working.

When the posting service is right

When the posting service is right

When the only goal is a feed that is not empty and the budget is a few hundred dollars. That is a real use case. Just do not expect it to win a listing.

Plans that fit

Where to start.

Agent Starter Marketing

$1,150 / month

Month to month · billed in advance · no setup fees

For solo agents who want a steady presence while staying hands-on.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

Do you use templates at all?

Yes, ones built for your brand. Templates are how a team stays consistent; generic templates are how a team disappears.

Can we start with just social?

Agent Starter is the closest thing, and it still includes the newsletter, blogs and the dashboard.

What does "in your voice" mean in practice?

A brand guide written from a call with you, then every piece checked against it before it is scheduled.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call