Free tool · Builder

The 12-Week Recruiting Content Plan

Pick a start date and a posting day. The twelve recruiting themes from the playbook land on real dates, each with a post idea and who shares it. Print it or add it to your calendar. Your email unlocks the calendar file.

How it works

Three steps.

  1. Choose the start date and the day of the week the office posts recruiting content.
  2. The plan builds instantly with dates and post ideas.
  3. Enter an email to download the calendar file for Google or Outlook.

    Unlock the calendar file

    Twelve dated events for Google Calendar, Outlook or Apple Calendar, each with the theme and the post idea in the notes.

    One email unlocks every tool on the site. Casey reads every result and replies himself.

    FAQ

    Questions, answered

    What are the twelve themes?

    Behind the scenes at training, a newer agent's first listing, a career night invitation, a day in the life, the tools every agent uses, an agent spotlight, the office story, a closing celebration, what the first 90 days look like, a leadership note, the community the office serves, and a question for candidates. They repeat each quarter.

    Who posts it?

    The office account posts, and every agent shares to their own profile the same day. The plan marks the share.

    Does Urban Marketing Edge write these?

    On Broker Growth and above, yes: written, designed, approved once and scheduled. The plan is the same one the company runs.

    Next step

    Want the system that runs this every month?

    30 minutes. Bring the result. Urban Marketing Edge maps the simplest plan for the office. No pitch deck.

    Book a 30-minute strategy call