Team Marketing Department
$3,850 / month
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
Recruiting · 1 of 5
Marketing is recruiting: what a candidate sees before they reply
People choosing a brokerage look you up before they answer a message. The careers page, the office feed, the last listing launch and the newest agent's first-closing post are the interview they run on you. A steady presence answers their questions before the first conversation, and the office that shows up consistently is the one they call back.
The research path
The research path
A candidate opens the office Instagram, then the website, then the newest agent's profile, then Google. They are looking for three things: proof the office is organized, proof agents there get support, and proof leadership is present. Marketing done in bursts fails all three at once. Marketing done every week answers all three without a single conversation.
What convinces them
What convinces them
The marketing an agent gets, shown as finished pieces: a listing launch kit, a closing post, a template set, an agent page that looks like it belongs to a real brand. Recruits do not want a promise of support; they want to see the support already working for someone like them. That is why Urban Marketing Edge builds the office's own agents into the content, on a rotation, with permission.
The weekly recruiting post
The weekly recruiting post
One recruiting post a week from the office profile, shared by agents to their own profiles: behind the scenes at training, a newer agent's first listing, a career night invitation, a day in the life, the tools every agent uses. Twelve themes, repeated each quarter. It is a small rhythm that makes the office look like a place with a plan, because it is one.
The offer, in one sentence
The offer, in one sentence
The New Agent Recruiting Playbook asks every office to write one sentence: what a new agent gets in their first 90 days, so they can reach a specific outcome. Urban Marketing Edge puts that sentence on the careers page, in the recruiting posts and at the top of the recruiting email, and builds the marketing walk-through that backs it up.
What Urban Marketing Edge builds for it
- A careers page or "Join Us" section with the one-sentence offer, the first 90 days in three blocks, real agent stories with permission, the marketing shown as finished pieces, and one clear next step
- The 12-week recruiting content plan, written and designed, posted from the office and shared by agents
- A quarterly recruiting email to the candidates already in the database
- Agent spotlight and milestone posts on a schedule, so the proof keeps arriving
- Photos of the office and its people, directed by a shot list, because recruits notice stock images
Plans that fit
Where to start.
Built on Team Marketing Department
Private Luxury Story Studio
$8,550 / month
Month to month · billed in advance · no setup fees
For leaders of luxury teams who want strategy at the leadership level and execution underneath it.
Broker Growth Marketing
$2,250 / month
Month to month · billed in advance · no setup fees
For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.
All six plans are month to month, billed in advance, no setup fees. Compare plans
FAQ
Questions, answered
Do you contact candidates for us?
No. Urban Marketing Edge builds the presence and the content. The career conversations stay with the broker, which is where recruits expect them to be.
We are small. Does a recruiting rhythm still matter?
More, not less. A twelve-agent office that looks organized online recruits above its size. The playbook was written for offices running this in-house, and Team Marketing Department runs it for you.
Where does the playbook fit?
It is the operating manual for the broker: define, find, attract, interview, onboard, retain. Urban Marketing Edge builds the Attract and Retain stages every month and supplies the marketing launch kit the Onboard stage calls for.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Next step
Want the plain version for your brokerage?
30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.
Book a 30-minute call