Team Marketing Department
$3,850 / month
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
Recruiting · 3 of 5
A marketing department inside your brokerage: how the dashboard works
The playbook's first-year offer has a row for marketing support: announcement kit, templates, listing marketing, headshots, signs, and how fast each one turns around. Most offices cannot fill that row in. Team Marketing Department fills it in with a white-labeled dashboard that is the home for the whole office's marketing, so an agent can get what they need to win a transaction in a day, not a week.
What the dashboard is
What the dashboard is
One link, in the brokerage's brand, where every agent submits listings and requests, approves their pieces, and finds the Canva templates, logos, brand kit, one-sheets and print pieces the office already has. Leadership sees every request, what is pending and what is scheduled. Nothing lives in a group text or someone's downloads folder.
How a request moves
How a request moves
An agent submits a listing with the details and photos. Urban Marketing Edge builds the launch set. The team lead approves it in the dashboard, once. It is scheduled. The agent gets the pieces back for their own profiles and the seller sees a campaign, not a single graphic. The same flow handles an open house kit, a just-sold post, a property email, a buyer presentation or a new-agent announcement.
Before day one
Before day one
The playbook's onboarding checklist has a column called marketing launch kit: headshot, short bio, email signature in brokerage branding, business cards, an agent page live on the website, and the "I'm licensed" post and sphere email ready. On Team Marketing Department that kit is a request in the dashboard, and it is ready before the agent walks in.
It grows with the office
It grows with the office
Teams add operations checklists, the training calendar, the 90-day plan, vendor lists and anything else the office runs on. The dashboard stops being a marketing tool and becomes the front door for the whole business, which is exactly what a recruit is hoping to find behind the careers page.
What lives in the dashboard on Team Marketing Department
- Listing launch requests and the finished sets, every stage from coming soon to sold
- Canva templates, logos, the brand guide, one-sheets and print pieces
- The new-agent launch kit: headshot direction, bio, signature, cards, agent page, announcement post
- Approvals in one place, with the team lead as the single yes
- What is scheduled this week and this month, visible to every agent
- Operations, onboarding and training, added by the office as it grows
Plans that fit
Where to start.
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FAQ
Questions, answered
How fast does a request come back?
Listing launches are scheduled the same week the listing is submitted. Standard requests follow the monthly cadence. Rush work is scoped as a priority request before it is done, so nobody is surprised.
Is the dashboard software we have to buy?
No. It is part of every plan, built and maintained by Urban Marketing Edge. Team Marketing Department white-labels it for the office and every agent.
What if we already have a shared drive of templates?
Good. It moves into the dashboard, gets cleaned up to the brand guide, and stops being a folder nobody can find.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Next step
Want the plain version for your brokerage?
30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.
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