Team Marketing Department
$3,850 / month
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
Recruiting · 4 of 5
Every marketing request, and how it helps an agent win the transaction
Marketing requests are not favors. Each one exists because it wins a specific moment in a transaction or a career: the listing appointment, the open house, the offer, the closing, the next referral. Here is every request an agent can make through the dashboard, what it does for them, and the standard that keeps it on brand.
Winning the listing
Winning the listing
The listing presentation and the launch set are what a seller compares. An agent who can show a matched campaign, coming soon through sold, in the brokerage's brand, walks into the appointment with proof. Urban Marketing Edge builds the presentation to the brand guide and the launch set to the same standard, so every agent in the office shows the same quality.
Working the transaction
Working the transaction
Open house kits bring visitors and give the agent a reason to follow up within 24 hours. Property emails put the listing in front of the database the week it lists. Just-sold and under-contract pieces keep the seller confident and the neighborhood watching. Buyer presentations and neighborhood content make the agent the guide, not the driver.
Building the career
Building the career
The new-agent announcement, the first-closing post, the agent page and the milestone features are the pieces that turn a newer agent into a known name in their sphere. The playbook's 90-day plan asks for three posts a week from the office content plan; the dashboard is where those posts come from.
Keeping the brand whole
Keeping the brand whole
Every request is built from the brand guide, approved once by the team lead, and checked for the disclosures the brokerage requires. That is how forty agents can make requests every week and the office still looks like one brand from the outside.
The requests, what they win, and the standard behind each
- Listing launch set (coming soon, just listed, open house, under contract, sold): wins the listing appointment and keeps the seller confident. Built to the brand guide, scheduled the same week.
- Listing presentation: wins the appointment before the first showing. One design system for every agent, updated as the brand grows.
- Open house kit (post, story, sign-in, follow-up email): fills the house and gives the agent a 24-hour follow-up. Templates in the brand, agent details swapped in.
- Property email to the database: puts the listing in the right inboxes the week it lists. Written in the office voice, sent from the office platform.
- Just sold and under contract: proof for the seller and the neighborhood. Same set, same standard, every time.
- Buyer presentation and neighborhood content: makes the agent the guide the buyer trusts. Built from the office content themes.
- New-agent announcement and launch kit: headshot direction, bio, signature, cards, agent page, "I'm licensed" post. Ready before day one.
- Milestone posts (first listing, first closing, fifth closing, anniversary): recognition that keeps agents and recruits candidates. Scheduled, with permission.
- Review request script and follow-up: turns closed clients into visible proof. The office asks; the design makes asking easy.
- Print (postcards, signs, one-sheets): still wins in relationship neighborhoods. Six print designs a month on Team Marketing Department, plus priority requests.
- Recruiting post share: every agent shares the office's weekly recruiting post from their own profile. Written for them, ready to post.
- Priority request: anything outside the cadence, scoped and priced before it is done. Four marketing-manager tasks a month are included on Team Marketing Department.
Plans that fit
Where to start.
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FAQ
Questions, answered
Can an agent request something that is not on this list?
Yes. It goes in as a priority request and gets scoped before it is done. Four marketing-manager tasks a month are included on Team Marketing Department.
Who approves what agents request?
The team lead or broker, in the dashboard, once. That single yes is what keeps forty agents on one brand.
Can agents edit the templates themselves?
Yes, within the brand kit. Templates are built so the pieces an agent wants to make on their own still look like the office.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Next step
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