Team Marketing Department
$3,850 / month
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
Recruiting · 5 of 5
Brand authority and standards while forty agents post
A brokerage brand is the sum of what its agents publish. Left alone, it becomes forty brands. The job is to let every agent get what they need quickly while the office still looks like one organized, credible brand to the seller comparing presentations and the recruit comparing offices. That takes a guide, templates, one approval, and someone watching every month.
The guide decides once
The guide decides once
A brand voice and visual guide, built in month one, answers the fifty questions that otherwise get answered differently by every agent: how the logo sits, what the office sounds like, which photos fit, what the office never says. Inside a franchise, the guide sits within the brand standards and defines what the office can own. Every piece after that is faster because the decisions are made.
Templates that cannot break
Templates that cannot break
Agents will make things themselves. The answer is templates built so the piece an agent makes at 9pm still looks like the office: locked type and color, the right logo lockups, the disclosures already in place. The template library lives in the dashboard and stays with the office.
One approval, then it runs
One approval, then it runs
The team lead approves in the dashboard, once, and the piece is scheduled. Not a group text, not a Sunday-night request. Leadership sees everything pending and everything published, which is how a broker knows the brand is whole without checking forty profiles.
Why authority is a recruiting tool
Why authority is a recruiting tool
A seller judges the office by the consistency of its listings. A recruit judges it by the consistency of its feed. A consistent brand reads as an organized office, and an organized office is what both of them are trying to find. That is the case for Team Marketing Department: the dashboard, the white label, the templates, the approval flow and the monthly report, for the whole office.
The standards, built in
- A brand voice and visual guide, within franchise standards where they apply
- Locked templates for social, listings, print and one-sheets, in the dashboard
- Required disclosures built into every template
- One approval per piece, by the team lead, in one place
- Monthly reporting leadership can read in five minutes
- The luxury version: Private Luxury Story Studio adds a luxury story framework, recruiting and retention messaging, an annual roadmap and a monthly case study
Plans that fit
Where to start.
Built on Team Marketing Department
Private Luxury Story Studio
$8,550 / month
Month to month · billed in advance · no setup fees
For leaders of luxury teams who want strategy at the leadership level and execution underneath it.
Broker Growth Marketing
$2,250 / month
Month to month · billed in advance · no setup fees
For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.
All six plans are month to month, billed in advance, no setup fees. Compare plans
FAQ
Questions, answered
We are inside a franchise brand. Can the office still have its own look?
Yes, within the standards. See the brokerage pages for how Urban Marketing Edge works inside brand books like The Agency, Keller Williams and others.
What happens when an agent posts something off-brand from their own profile?
The dashboard makes on-brand the easy path: a ready piece beats a homemade one. The playbook's compliance check and the brand guide give the broker the standard to point to.
Which plan is this page describing?
Team Marketing Department. Brokerages with a luxury program use Private Luxury Story Studio, which is the same system with campaign-grade creative and a leadership strategy meeting each month.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Next step
Want the plain version for your brokerage?
30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.
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