Recruiting · 2 of 5
Retention starts the day an agent signs. What keeps them is regular attention from the broker, visible recognition, and a brand they are proud to be part of. Two of those three are marketing. The office that celebrates its agents publicly, on a schedule, and hands them tools that carry the office name is the office they do not leave for a slightly better split.
Recognition, on a schedule
The playbook lists the milestones: first signed agreement, first listing, first closing, fifth closing, one-year anniversary. Each one has a marketing moment attached: the shout-out at training, the listing launch the whole office shares, the first-closing post, the careers page feature, the anniversary post. Urban Marketing Edge builds every one of them from the dashboard, with the agent's permission, so recognition happens because it is scheduled, not because someone remembered.
Tools that carry the office name
Agents adopt tools that look like part of the office. A white-labeled dashboard with the brokerage's name, templates in the brokerage's brand, a listing launch kit that shows up the same week every time: these are reasons to stay that a competing recruiter cannot match with a split. On Team Marketing Department the dashboard is white-labeled for every agent.
The early signals
The playbook names them: two missed trainings, fourteen days without CRM activity, no appointments by day 60, questions about other offices. Marketing cannot fix a stalled agent, but a listing launch they did not have to build, a post that features them, and a request that comes back in days instead of weeks remove the friction that turns a slow month into an exit.
Retention becomes recruiting
Question six in the stay interview is "Who else would do well here?" Agents who are glad they joined are the most credible recruiters an office has, and the content that made them glad, their milestones, their listings, their wins, is the same content a candidate scrolls through. One system feeds both.
What Urban Marketing Edge builds for it
Plans that fit
$3,850 / month
Covers one brand plus five agents. Additional agents from $150 each per month.
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
Built on Team Marketing Department
$8,550 / month
Covers one brand plus five agents. Additional agents from $250 each per month.
Month to month · billed in advance · no setup fees
For leaders of luxury teams who want strategy at the leadership level and execution underneath it.
$2,250 / month
Month to month · billed in advance · no setup fees
For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.
All six plans are month to month, billed in advance, no setup fees. Compare plans
FAQ
Every agent, on a rotation. The playbook's milestone list is deliberately about firsts, because the agents most at risk of leaving are the ones still waiting for theirs.
The monthly fifteen-minute check-in and the stay interviews at six and twelve months. Those are relationships, not marketing. Everything visible around them is handled.
Yes. Teams add operations checklists, the training calendar and the 90-day plan, and it becomes the front door for the whole office.
Five stars, every review
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Next step
30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.
Book a 30-minute callOne of 173 real licensing questions from Rags To Real Estate
Rags To Real Estate is the free browser game Urban Marketing Edge built about beating the odds. Three in four new agents leave in year one, and in the game you can't earn a dollar until you pass questions like this one.
Pulling a question…
In the game you have to pass this before you earn a dollar. In real life, same.