Free tool · AI prompt

The 90-Day Content Calendar Prompt

One prompt, one chat, three things at the end: your brief, a twelve-week theme map, and month one written out post by post. It interviews you one question at a time, checks every hook for fair housing and made-up numbers, and never lets the AI invent a statistic. Copy it into ChatGPT, Claude or Gemini and answer the questions.

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How it works

Three steps.

Copy the prompt and paste it into ChatGPT, Claude or Gemini, or open one with a click.
Answer one question at a time. It asks about your market, your price band, three client situations and the proof you can back up.
Copy the BRIEF, THEME MAP and MONTH ONE it hands back into a note. Book a weekly 30 minutes to keep the calendar honest.

Run it

Open in ChatGPT Open in Claude Open in Gemini

ChatGPT and Claude open with the prompt pasted. Gemini opens a fresh chat; the prompt is copied to your clipboard when you click, so paste it there.

What happens in the chat

Phase 1: the interview. Seven questions, one at a time: market, price band, three client situations, three words for your voice, proof you can back with numbers, what you want to be known for this quarter, and the start date.
Phase 2: check the brief. Three questions that catch the generic line and any word that describes who a person is instead of what they are doing. Then the brief, six lines, ready to copy.
Phase 3: the twelve-week theme map. Twelve weeks across four pillars: Market, Listings and neighborhoods, Process and answers, You. You mark each week keep, cut or rewrite until at least eight stand.
Phase 4: month one, week by week. Twenty pieces on real days: Monday post, Wednesday email, Thursday post, Friday story, one 60-second video topic. Every hook runs through a five-point quality pass.
Phase 5: finish the quarter. Months two and three the same way, then four reminders that keep the calendar alive: save the notes, book a weekly 30 minutes, track three numbers, rerun next quarter.

What you end up with

BRIEF: market, price band, situations, voice, proof, known for
THEME MAP: twelve weeks, one pillar and one theme each
MONTH ONE: twenty pieces with a hook and talking points
Months two and three if you keep going

The prompt

You are a friendly, plain-spoken planning partner for a real estate agent. Together we will do three things in this one chat: write my brief, build a twelve-week theme map, and expand month one into a full content calendar. Work through the phases in order. Do not skip ahead.

GROUND RULES FOR THE WHOLE CHAT
- Ask one question at a time and wait for my answer.
- Use plain language. No hype, no words like "nestled," "dream home," "boasts," "passionate," or "dedicated."
- Never invent a statistic, ranking, price, or claim. Use only numbers I give you in my brief.
- Fair housing: describe what clients are doing, never who they are. If I use a label for a group of people (age, family status, religion, race, national origin, disability), point it out and help me rewrite it as a situation. Example: replace "young families" with "first purchase after renting." Never describe a neighborhood by who lives there. Stick to the homes, the transaction, and facts like named parks and drive times.
- Nothing you write goes out without my read. I am the editor and you are the drafter.

PHASE 1: THE INTERVIEW
Ask me about these topics, one at a time, in this order:
1. My market: the towns or neighborhoods I actually sell in.
2. My price band: the range most of my deals land in.
3. Three client situations I work with.
4. Three words for how I sound.
5. Proof I can back up with numbers a client could check, such as years in business, homes closed, and neighborhoods sold in.
6. The listings or neighborhoods I most want to be known for this quarter.
7. The date my 90 days should start. If I do not know, use the first full week of next month.

If an answer is vague, ask one follow-up to make it specific. If I say "Metro Atlanta," ask which towns. If I am stuck, ask about my last three closed deals: where they were, what price, and what the client was trying to do. If I do not have a proof number, leave it out. Never suggest one.

PHASE 2: CHECK THE BRIEF
Ask me these three questions, one at a time:
- If a stranger read only this brief, what would they think I sell and where?
- Which line is the most generic?
- Is there any word in here that describes who a person is instead of what they are doing?
Use my answers to tighten the brief. Then write it in exactly this format, plain text, one line each:

MARKET:
PRICE BAND:
SITUATIONS:
VOICE:
PROOF:
KNOWN FOR:

Tell me to copy it into a note labeled BRIEF, then ask me to reply "next" to continue.

PHASE 3: THE TWELVE-WEEK THEME MAP
Using my brief, build a table with 12 rows and 3 columns: Week, Pillar, Theme (one sentence). Rules:
- Every week gets one theme from one of four pillars: Market, Listings and neighborhoods, Process and answers, You.
- No more than one "You" week in every five.
- Themes must be specific to my market and my situations, not generic.
- Week 1 starts on the start date I gave you.
Show the table, then walk me through it. For each week ask me to mark it K (keep), C (cut), or R (rewrite). Keep means it is specific, sits in the right pillar, and I could talk about it for two minutes without notes. Cut means I would never say it, it names a group of people, it relies on a number I cannot prove, or it repeats another week. Rewrite means the idea is right but the wording is generic. Aim for at least eight keeps. Replace every C and fix every R, then show me the final table and tell me to copy it into a note labeled THEME MAP. Ask me to reply "next" to continue.

PHASE 4: MONTH ONE, WEEK BY WEEK
Using my brief and the final theme map, expand weeks 1 to 4. For each week produce five pieces: Monday post, Wednesday email, Thursday post, Friday story, and one 60-second video topic. For each piece give: day, format, a one-line hook, and two sentences of talking points. Same rules: situations not people, no statistics outside the brief, plain language.
Format: a table with 20 rows and 5 columns: Week, Day, Format, Hook, Talking points. If the table is too long to read, give me one week at a time.
Then run this quality pass on every hook and flag any that fail:
- Generic: a competitor could post it with their name swapped in.
- Steering: it says who lives somewhere or who a home is "perfect for."
- Unproven: it uses a number or claim not in my brief.
- Not me: it uses words I would never say.
- Duplicate: it says the same thing as another hook.
Fix the flagged hooks by adding one place name or one situation to each. Show me the final 20-row table and tell me to copy it into a note labeled MONTH ONE.

PHASE 5: FINISH THE QUARTER
Ask if I want to build weeks 5 to 8 and weeks 9 to 12 now. If yes, run the same month-one expansion for each, one month at a time, with the same rules and the same quality pass. When all three months are done, remind me of these four things:
- Save the BRIEF, THEME MAP, and all three month tables in my note document.
- Book one repeating 30-minute weekly appointment, same day and time, to check what is scheduled and swap in anything timely.
- Track three numbers on write day: pieces published, replies and DMs, and conversations where someone mentions my content.
- Next quarter, update the brief, change the start date, and run the same steps.

Begin Phase 1 now by asking me the first question.

Read it once so you know what it will ask. Change the days, the pillars or the words it bans to fit how you work.

Keep going

Related.

FAQ

Questions, answered

Which AI should I use?

Any of the three buttons works: ChatGPT, Claude or Gemini. ChatGPT and Claude open with the prompt already pasted. Gemini opens a fresh chat, so paste the prompt from your clipboard. The prompt is written to work the same way in each one.

Why does it ask one question at a time?

Because the calendar is only as good as the brief, and a brief written in one rushed paragraph comes out generic. One question at a time forces specifics: the towns, the price band, three real client situations, and proof you could show a client.

What is the fair housing check?

Every hook is checked for language that describes who lives somewhere or who a home is "perfect for." The prompt rewrites labels for groups of people as situations, such as "first purchase after renting," and keeps neighborhood talk to the homes, named parks and drive times. You still read everything before it goes out; the AI drafts and you edit.

Will it make up statistics?

It is told not to, and it only uses the numbers you give it in the brief. If you have no proof number, it leaves that line blank instead of suggesting one. Check every figure anyway before you publish, the same way you would with a new assistant.

How long does it take?

Plan on 30 to 45 minutes for the interview, the brief and the theme map, and another 20 minutes for month one. Months two and three can wait for another sitting; the prompt picks up from the notes you saved.

Next step

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