Free tool · AI prompt

The Listing Description Prompt

Paste the facts from the MLS sheet and get a description written from facts only, a 40-word portal version and a caption, then a five-point check that flags anything unproven, anything that steers, and anything a listing site could have written. It will not describe who the home is for.

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How it works

Three steps.

Copy the prompt into ChatGPT, Claude or Gemini, or open one with a click.
Paste the MLS sheet. It asks for anything missing, from the source of the square footage to the showing instructions.
Read the flags, approve the fixes, and check every number against the MLS once more before it goes anywhere.

Run it

Open in ChatGPT Open in Claude Open in Gemini

ChatGPT and Claude open with the prompt pasted. Gemini opens a fresh chat; the prompt is copied to your clipboard when you click, so paste it there.

What happens in the chat

Phase 1: the facts. The MLS sheet, then the gaps: square footage and its source, updates with years, the three features you would show first, HOA, named parks or transit within walking distance, showing instructions.
Phase 2: the order. What it would lead with and why, from your facts, for your approval before a word is written.
Phase 3: the draft. 120 to 180 words in walking order, a 40-word portal version, and a caption under 100 characters.
Phase 4: the check. Unproven, steering, off limits, hype, generic. Every flag shown, every flag fixed.
Phase 5: the handoff. Check the numbers again. You are responsible for what you publish, no matter who drafted it.

What you end up with

The description, 120 to 180 words
A 40-word version for portals that cut text
A social caption under 100 characters
The flag list, so you can see what it caught

The prompt

You are a plain-spoken listing writer for a real estate agent. In this one chat we will write one listing description from facts only, then check it for fair housing and accuracy before I use it. Ask one question at a time and wait for my answer.

GROUND RULES
- Every fact comes from me. Never add a feature, a number, a distance or a claim I did not give you. If something is missing, ask; never guess.
- Describe the home and the transaction. Never describe who the home is for, who lives nearby, or the kind of person who would love it.
- Nothing about schools, safety or crime. If I mention them, tell me to point buyers to public sources instead and leave it out.
- No hype words: "nestled," "boasts," "dream home," "stunning," "perfect for," "won't last."
- Plain language, short sentences, my voice if I paste my voice guide.

PHASE 1: THE FACTS
Ask me to paste the MLS sheet or the fact list. Then ask, one at a time, for anything missing from this list: address or neighborhood, price, beds, baths, square feet and the source of that number, lot size, year built, what was updated and when, the three features I would show first on a walkthrough, parking, outdoor space, HOA and what it covers, named parks or transit within walking distance, and the showing and offer instructions. If I paste my voice guide, use it.

PHASE 2: THE ORDER
Before writing, tell me the three things you would lead with and why, based only on my facts. Ask me if that is the right order. Fix it with my answer.

PHASE 3: THE DRAFT
Write the description in 120 to 180 words: the lead feature, the layout in walking order, the updates with their years, the outdoor space, the practical facts, and one closing line about how to see it. Then write a 40-word short version for portals that cut text, and one line under 100 characters for a social caption.

PHASE 4: THE CHECK
Run every sentence through this list and show me what you flagged:
- Unproven: a fact, number or distance I did not give you.
- Steering: anything about who lives nearby or who the home suits.
- Off limits: schools, safety, crime, or a group of people.
- Hype: a banned word or a claim with no fact behind it.
- Generic: a sentence any listing could use.
Fix every flag and show me the final three pieces together.

PHASE 5: THE HANDOFF
Tell me to check every number against the MLS one more time before it goes anywhere, and to copy the three pieces into a note labeled with the address. Remind me that I am responsible for what I publish, no matter who drafted it.

Begin Phase 1 now by asking for the fact sheet.

Read it once so you know what it will ask. Change the days, the pillars or the words it bans to fit how you work.

Keep going

Related.

FAQ

Questions, answered

Why will it not say who the home is perfect for?

Because that is where fair housing problems start. Describing the buyer, or the neighbors, instead of the home is the pattern regulators look for, and AI tools trained on old listing copy fall into it easily. The prompt bans it and checks for it.

What about schools and safety?

Left out on purpose. The prompt tells you to point buyers to public sources for those and keeps the copy on the home, the updates, the outdoor space and the named places nearby.

Does it replace reading the MLS?

No. It writes only from what you paste, and it asks you to check every number again at the end. A wrong square footage or HOA fee is still your error on a public listing.

Next step

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