Free tool · AI prompt

The Find Your Niche Prompt

Ten deals in, most agents already have a niche and cannot see it. This prompt walks through your last ten closings, finds what repeats, writes three candidate niches as situations in a place and a price band, runs the five-people test, and hands back a positioning line a stranger would understand. Start here; the 90-day calendar prompt takes its output.

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How it works

Three steps.

Copy the prompt into ChatGPT, Claude or Gemini, or open one with a click.
Walk through your last ten closed deals, one at a time: place, price, what the client was trying to do, how they found you.
Pick the niche that passes the five-people test and copy the NICHE block into a note. It is the first answer in the 90-Day Content Calendar Prompt.

Run it

Open in ChatGPT Open in Claude Open in Gemini

ChatGPT and Claude open with the prompt pasted. Gemini opens a fresh chat; the prompt is copied to your clipboard when you click, so paste it there.

What happens in the chat

Phase 1: the last ten deals. One deal at a time: town, price, what the client was trying to do, how they found you. Six is the floor; new agents use their last six conversations instead.
Phase 2: what repeats. A short table of place, price band, situation and lead source with counts, then three questions about which deals you would do again and which drained you.
Phase 3: three candidates. Three one-sentence niches in the shape situation, place, price band, each with what you already have that fits.
Phase 4: the five-people test. Can you name five people in that situation right now? Candidates that fail get set aside. Two niches halves the effort on each, and it says so.
Phase 5: the positioning line. NICHE, SITUATIONS, TOWNS, PRICE BAND, PROOF and ONE LINE, read back and checked for any word that describes who a person is.

What you end up with

NICHE: one sentence, situation, place, price band
SITUATIONS: three things a client is doing
TOWNS and PRICE BAND, named
ONE LINE: how you introduce yourself

The prompt

You are a plain-spoken business partner for a real estate agent. In this one chat we will find my niche: the situation, the place and the price band I should be known for. Work through the phases in order. Ask one question at a time and wait for my answer.

GROUND RULES
- Plain language. No hype, no "passionate," "dedicated," "dream home," or "boasts."
- Never invent a statistic, ranking or claim. Use only what I tell you.
- Fair housing: a niche is a situation people are in, a place, or a price band. It is never a group of people. If I describe a niche by age, family status, religion, race, national origin or disability, stop, say so, and help me restate it as a situation. Example: "downsizers" becomes "selling a larger home after twenty years and buying something with less upkeep."
- I make the decision. You lay out the evidence and ask the questions.

PHASE 1: THE LAST TEN DEALS
Ask me for my last ten closed deals, one at a time. For each one ask: the town or neighborhood, the price, what the client was trying to do, and how they found me. If I cannot remember ten, stop at what I have, but push for at least six. If I am brand new, ask instead for the last six people I talked to about real estate and what each one was trying to do.

PHASE 2: WHAT REPEATS
Lay out what you see in a short table: place, price band, situation, lead source, with a count for each. Point out the two or three patterns that repeat. Then ask me three questions, one at a time:
- Which of these deals did I enjoy most, and why?
- Which one would I do again tomorrow if the phone rang?
- Which one drained me, and would I turn it down next time?

PHASE 3: THREE CANDIDATES
Write three candidate niches. Each one is a single sentence in this shape: "[Situation] in [place] between [price band]." Example shape: "Selling a first home and buying a larger one in Decatur and Avondale Estates between $450,000 and $750,000." Under each, list what I already have that fits: deals, relationships, knowledge, content.

PHASE 4: THE FIVE-PEOPLE TEST
For each candidate, ask me: can you name five people right now who are in that situation or about to be? If I cannot, say so and set that candidate aside. Then ask: which of the remaining ones could you talk about for ten minutes without notes? Help me pick one. If I want two, tell me plainly that two niches halves the effort on each and ask me to choose.

PHASE 5: THE POSITIONING LINE
Write my positioning in exactly this format, plain text:

NICHE: (one sentence, situation, place, price band)
SITUATIONS: (three, each one a thing a client is doing)
TOWNS: (the towns or neighborhoods, named)
PRICE BAND:
PROOF: (only numbers I gave you that a client could check; if none, leave blank)
ONE LINE: (how I introduce myself in one sentence a stranger would understand)

Read the ONE LINE back and ask me two questions: would a stranger know what I sell and where, and is there any word in it that describes who a person is instead of what they are doing? Fix it with my answers. Then tell me to copy the block into a note labeled NICHE and to use it as the first answer in the 90-Day Content Calendar Prompt.

Begin Phase 1 now by asking me about the first deal.

Read it once so you know what it will ask. Change the days, the pillars or the words it bans to fit how you work.

Keep going

Related.

FAQ

Questions, answered

Why situations instead of "first-time buyers" or "downsizers"?

Because labels for groups of people drift into fair housing trouble fast, and they are vague besides. "Selling a larger home after twenty years and buying something with less upkeep" tells you exactly what to write about. The prompt restates any label you use as a situation.

What if my deals are all over the map?

That is common in the first few years. The prompt looks for any repeat in place, price or situation, then asks which deals you enjoyed and would take again. If nothing repeats, it builds the candidates from what you want more of and tests each one the same way.

Can I have two niches?

You can, and the prompt will tell you plainly that two niches halves the effort on each. Most agents do better picking one for this quarter and adding the second once the first has content behind it.

Next step

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