Content for Follow Up Boss

Marketing for teams on Follow Up Boss.

Follow Up Boss keeps the team on the phone and the leads moving. What it sends between the calls is what Urban Marketing Edge writes: the newsletter, the drips and the content that makes a follow-up worth opening.

What this means

Familiar with the system. Built for yours.

The platform runs the CRM, the routing and the automation. Urban Marketing Edge supplies the words and the design: a monthly newsletter, action-plan and drip copy in the team's voice, and the social and blog content the follow-up points to. Delivered ready to load, or loaded with access.

How it works

What Urban Marketing Edge does inside it.

Newsletter and drips

Written and designed monthly, formatted for the email builder.

Action-plan copy

Buyer, seller and reactivation sequences that read like the team wrote them.

Social and blog that match

The same themes and design across channels.

Your account, your way

With access, content is loaded directly; otherwise delivered ready to load.

Plans that fit

Where most Follow Up Boss clients start.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

All six plans work. Compare plans

FAQ

Questions about Follow Up Boss

Do you manage our CRM or leads?

No. The team and Follow Up Boss do that. Urban Marketing Edge supplies the content.

Do you work inside the account?

With access, yes.

Can the emails match our brand?

Yes. Everything is built to the brand voice and visual guide.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Urban Marketing Edge is an independent marketing studio. It is not affiliated with, endorsed by or a vendor of Follow Up Boss. The name is used to describe the work clients ask for.

Also

All platforms · Luxury Presence · BoldTrail · BoomTown · Sierra Interactive · Lofty · Real Geeks · AgentFire · Flodesk · Canva

Next step

On Follow Up Boss?

30 minutes. Casey maps the simplest plan for your brand, your tools and your agents.

Book a 30-minute call