Agent Starter Marketing
$1,150 / month
Month to month · billed in advance · no setup fees
For solo agents who want a steady presence while staying hands-on.
Content for Lofty sites and CRM
Marketing for teams on Lofty.
Lofty, formerly Chime, runs the site, the IDX, the CRM and the automation. Urban Marketing Edge runs what goes through it: blogs for the site, a newsletter with a point of view, drip copy and social that matches.
What this means
Familiar with the system. Built for yours.
The platform handles lead generation and follow-up mechanics. Urban Marketing Edge supplies neighborhood blogs formatted for the Lofty site, email newsletters and campaign copy, social content and design built to the brand guide. Delivered ready to load, or loaded with access.
How it works
What Urban Marketing Edge does inside it.
Blogs for the site
Neighborhood and market content formatted for the Lofty blog.
Email in your voice
A monthly newsletter and drip copy.
Social that matches
Consistent posts built to the same brand guide.
Design that fits
Graphics and property creative built to the site's look.
Plans that fit
Where most Lofty clients start.
Broker Growth Marketing
$2,250 / month
Month to month · billed in advance · no setup fees
For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.
Team Marketing Department
$3,850 / month
Month to month · billed in advance · no setup fees
For brokers and teams that need content, launches, print and agent support under one brand.
All six plans work. Compare plans
FAQ
Questions about Lofty
Do you build Lofty sites?
No. Lofty does that. Urban Marketing Edge supplies what goes on the site and around it.
Do you work inside the account?
With access, yes.
Can a single agent on Lofty start small?
Yes. Agent Starter includes blogs, a newsletter and social.
Five stars, every review
What clients say on Google
★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.
“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Urban Marketing Edge is an independent marketing studio. It is not affiliated with, endorsed by or a vendor of Lofty. The name is used to describe the work clients ask for.
Also
All platforms · Luxury Presence · BoldTrail · BoomTown · Sierra Interactive · Follow Up Boss · Real Geeks · AgentFire · Flodesk · Canva
Next step
On Lofty?
30 minutes. Casey maps the simplest plan for your brand, your tools and your agents.
Book a 30-minute call