Content for BoldTrail campaigns

Marketing for teams on BoldTrail.

BoldTrail, formerly kvCORE, can send a lot of email. What most teams are missing is something worth sending. Urban Marketing Edge writes and designs the newsletters, drips and landing content, so the system has a voice and the database hears from a person, not a template.

What this means

Familiar with the system. Built for yours.

The platform handles the sending, the automation and the tracking. Urban Marketing Edge handles the words and the design: a monthly newsletter, property emails, campaign copy for drips and reactivation, landing page copy and the social content that matches. Built for your brand, delivered ready to load, or loaded directly with access.

How it works

What Urban Marketing Edge does inside it.

A newsletter people open

Written and designed every month, in your voice, formatted for BoldTrail's email builder.

Drips with a personality

Copy for buyer, seller and reactivation sequences that read like the team wrote them, because the team's voice is the brief.

Landing and lead-capture content

Copy and creative for the landing pages and lead magnets that feed the CRM.

Social that matches

The same themes and design carry across social, so a lead who came in through BoldTrail sees the same brand on Instagram.

Plans that fit

Where most BoldTrail clients start.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

Built on Broker Growth Marketing

Luxury Boutique Story Suite

$5,500 / month

Month to month · billed in advance · no setup fees

For boutique brokers and teams whose brand lives in the luxury space and who are recruiting as well as selling.

All six plans work. Compare plans

FAQ

Questions about BoldTrail

Do you work inside our BoldTrail account?

With access, yes. Otherwise everything is delivered ready to load.

Do you manage the CRM or the lead routing?

No. BoldTrail and your team do that. Urban Marketing Edge supplies the content that goes through it.

Can the emails match our brand rather than the platform templates?

Yes. Emails are designed to the brand voice and visual guide and built in the platform's editor.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Urban Marketing Edge is an independent marketing studio. It is not affiliated with, endorsed by or a vendor of BoldTrail. The name is used to describe the work clients ask for.

Also

All platforms · Luxury Presence · BoomTown · Sierra Interactive · Follow Up Boss · Lofty · Real Geeks · AgentFire · Flodesk · Canva

Next step

On BoldTrail?

30 minutes. Casey maps the simplest plan for your brand, your tools and your agents.

Book a 30-minute call