Marketing for Sotheby's International Realty agents

Marketing for Sotheby's International Realty agents and teams.

The Sotheby's brand sets the bar for restraint, and its agents are expected to match it. Urban Marketing Edge builds campaign-grade listing marketing, property emails and lifestyle content inside those standards, quietly and every month.

What this means

Familiar with the system. Built for yours.

The luxury studios were built for this work: custom creative direction, listing spotlight campaigns, property emails to a curated database, listing presentations and lifestyle content told with restraint, all inside the brand's standards and delivered in the formats the brand's tools expect.

How it works

What Urban Marketing Edge does inside it.

Restraint as the standard

Copy and design that feel like an invitation, not an advertisement, inside the brand guidelines.

Campaign-grade listings

Matched sets across feed, stories, email and print for every significant listing.

A quiet database strategy

Property emails to the right people the week of the listing.

Listing presentations

Built to the brand and to the price band.

Plans that fit

Where most Sotheby's International Realty clients start.

Built on Agent Starter Marketing

Luxury Agent Studio

$2,850 / month

Month to month · billed in advance · no setup fees

For individual agents in upper-tier and luxury price points.

Built on Broker Growth Marketing

Luxury Boutique Story Suite

$5,500 / month

Month to month · billed in advance · no setup fees

For boutique brokers and teams whose brand lives in the luxury space and who are recruiting as well as selling.

Built on Team Marketing Department

Private Luxury Story Studio

$8,550 / month

Month to month · billed in advance · no setup fees

For leaders of luxury teams who want strategy at the leadership level and execution underneath it.

All six plans work. Compare plans

FAQ

Questions about Sotheby's International Realty

Do you follow the Sotheby's brand standards?

Yes. Every piece is built to the current standards you provide.

Can the work feel private rather than promotional?

Yes. That is the point of the luxury studios.

Is Urban Marketing Edge affiliated with Sotheby's?

No. Urban Marketing Edge is independent.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Urban Marketing Edge is an independent marketing studio. It is not affiliated with, endorsed by or a vendor of Sotheby's International Realty. The name is used to describe the work clients ask for.

Also

All brokerages · The Agency · Side · Keller Williams · Compass · eXp Realty · RE/MAX · Coldwell Banker

Next step

On Sotheby's International Realty?

30 minutes. Casey maps the simplest plan for your brand, your tools and your agents.

Book a 30-minute call