Marketing for Side partner brands

Marketing for teams and brokerages powered by Side.

Side lets top teams run their own brand with a brokerage behind them. That makes the brand the whole game: the name, the story, the website, the recruiting page and the monthly presence all belong to the team. Urban Marketing Edge builds exactly that.

What this means

Familiar with the system. Built for yours.

A Side partner brand needs what a full brokerage needs, without a corporate marketing department to lean on. Urban Marketing Edge has worked with Side partners and fills that gap: brand voice and visual guide, monthly content, listing launches, recruiting pages and a white-labeled dashboard that carries the team's name, not anyone else's.

How it works

What Urban Marketing Edge does inside it.

Your brand, built out

A brand voice and visual guide, a consistent look across social, email, web and print, and a story that explains who the team is and who it is for.

Recruiting as marketing

Side partners grow by attracting agents to the brand. Recruiting landing pages, quarterly recruiting emails and culture content are part of the luxury and team plans.

White-labeled from day one

The dashboard, the templates and every finished piece carry the partner brand. Nothing points anywhere else.

Compliance handled quietly

The Side disclosure requirements are built into the templates, so every piece is compliant without anyone thinking about it.

Plans that fit

Where most Side clients start.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

Built on Broker Growth Marketing

Luxury Boutique Story Suite

$5,500 / month

Month to month · billed in advance · no setup fees

For boutique brokers and teams whose brand lives in the luxury space and who are recruiting as well as selling.

All six plans work. Compare plans

FAQ

Questions about Side

We just launched our brand on Side. Where do we start?

Usually with Broker Growth Marketing: the brand voice and visual guide comes first, then the monthly cadence. Team Marketing Department adds the white-labeled dashboard for every agent.

Can the dashboard carry our brand instead of Urban Marketing Edge's?

Yes, on Team Marketing Department and above. That is what white-labeled means here.

Do you handle the Side disclosures on marketing?

The required disclosures are built into the templates so every piece goes out compliant.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Urban Marketing Edge is an independent marketing studio. It is not affiliated with, endorsed by or a vendor of Side. The name is used to describe the work clients ask for.

Also

All brokerages · The Agency · Keller Williams · Compass · eXp Realty · RE/MAX · Coldwell Banker · Sotheby's International Realty

Next step

On Side?

30 minutes. Casey maps the simplest plan for your brand, your tools and your agents.

Book a 30-minute call