For team leaders

Marketing for real estate team leaders

The team lead is usually the best producer, the recruiter, the trainer and the marketing department. Urban Marketing Edge takes the last one off the list without taking the brand out of the lead's hands.

The problem

The problem

Marketing competes with production for the lead's attention and loses. Agents ask for graphics. The brand drifts. Recruits see a team that looks busy rather than organized.

What changes

What changes

Requests go to the dashboard, not the lead's phone. The lead approves in one place, once a week. Every agent is featured on a rotation. Recruiting content runs on a schedule. Leadership gets monthly reporting written in plain language.

Training the team

Training the team

The Lunch and Learn catalog exists for team leads: thirteen sessions that install habits and tools in a room full of agents, on their own laptops and phones.

Plans that fit

Where to start.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

Built on Team Marketing Department

Private Luxury Story Studio

$8,550 / month

Month to month · billed in advance · no setup fees

For leaders of luxury teams who want strategy at the leadership level and execution underneath it.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

How much of my time does this take?

One weekly meeting and the approvals. Most leads spend under an hour a week.

Can agents opt in individually?

Yes. The Agent Edge add-on gives an agent their own monthly content on the team brand.

Do you train the team too?

Yes, through the Lunch and Learn catalog. Session 09 builds the team dashboard live in the room.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call