For brokerages

Marketing for brokerages and broker-owners

A brokerage brand is the sum of what its agents publish. The owner is judged on it by recruits, by sellers and by the agents already there. Urban Marketing Edge runs it so the owner can run the business.

The problem owners have

The problem owners have

Marketing gets done in bursts by whoever has time. The website has not changed since the last agent joined. The newsletter slipped. Meanwhile competitors with louder marketing win listings that should be yours and recruit agents who should be staying.

What changes

What changes

A partner, not a posting service: monthly themes, a brand guide, weekly meetings, custom design, website updates, Google Business upkeep and a plain-language read on what is working. On Team Marketing Department, a white-labeled dashboard for every agent.

Proof

Proof

A Tampa Bay brokerage Urban Marketing Edge marketed closed 90 families in a year, and a luxury team in Cobb County earned a #5 Large Team ranking. Both are in the case studies.

Plans that fit

Where to start.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

Built on Broker Growth Marketing

Luxury Boutique Story Suite

$5,500 / month

Month to month · billed in advance · no setup fees

For boutique brokers and teams whose brand lives in the luxury space and who are recruiting as well as selling.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

We have an office admin who posts. Is this a replacement?

Usually a promotion. The admin becomes the approver and the point of contact, and stops making graphics at 9pm.

Can it fit a franchise brand?

Yes. See the brokerage brand pages for The Agency, Side, Keller Williams and others.

What does month one look like?

The brand guide, the dashboard setup, the first themes and the first content batch. Most owners approve the first posts within two weeks.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call