For boutique brokerages

Marketing for boutique real estate brokerages

A boutique brokerage wins on taste, story and relationships, and loses when the marketing looks like everyone else's. The work is to make the brand feel as considered as the brokerage is.

The problem

The problem

No corporate marketing department, a brand that lives in the founder's head, and agents who each interpret it differently. The website is a year behind. The newsletter is an idea.

What changes

What changes

A brand story and visual guide, campaign-style social and email, a dedicated property email a month, a recruiting page, one lifestyle or community feature a month and a 90-day plan that stays current. That is Luxury Boutique Story Suite; Broker Growth is the same system without the luxury creative.

Side partners

Side partners

Boutique brands powered by Side get the same build, white-labeled from day one.

Plans that fit

Where to start.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Built on Broker Growth Marketing

Luxury Boutique Story Suite

$5,500 / month

Month to month · billed in advance · no setup fees

For boutique brokers and teams whose brand lives in the luxury space and who are recruiting as well as selling.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

We are eight agents. Is that too small?

No. Boutique is the point. Broker Growth fits most brokerages under fifteen agents.

Can the dashboard carry our name?

Yes, on Team Marketing Department and the luxury studios.

Do you help with the story itself?

Yes. The luxury brand story and messaging is the first deliverable on Luxury Boutique Story Suite.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call