Orange County · Marketing for a planned, medical-city market

Real estate marketing in Lake Nona.

Lake Nona is a planned community built around the medical city and the airport, and its buyers are often relocating for a job with a start date. Clear, current community content is exactly what they need.

The market

What selling in Lake Nona actually looks like.

Laureate Park, the medical city, the tennis center, the airport ten minutes away. Buyers compare new builds and HOA communities. Sellers compete with the builders.

What works here

The marketing Lake Nona responds to.

  • Community and builder comparisons
  • Relocation content for medical and airport employers
  • A monthly newsletter
  • Team recruiting content

Plans that fit Lake Nona

Start where the market is.

Agent Starter Marketing

$1,150 / month

Month to month · billed in advance · no setup fees

For solo agents who want a steady presence while staying hands-on.

Broker Growth Marketing

$2,250 / month

Month to month · billed in advance · no setup fees

For boutique brokers and team leaders who want a consistent brand and a partner, not a posting service.

Team Marketing Department

$3,850 / month

Month to month · billed in advance · no setup fees

For brokers and teams that need content, launches, print and agent support under one brand.

All six plans work anywhere in the metro. Compare plans

FAQ

Questions from Lake Nona

Most of our buyers are relocating. Can the content speak to them?

Yes. Relocation guides, neighborhood comparisons and the monthly newsletter are built for buyers researching from a distance.

Does the plan include the newsletter and Google Business, or are those extra?

Both are included in every core plan. Agent Starter includes one newsletter a month and quarterly Google Business cleanup; Broker Growth and above make it monthly.

How is this different from a posting service?

A posting service fills a calendar. Urban Marketing Edge runs the marketing: themes, brand guide, weekly meeting, custom design, website updates and a plain-language read on what is working.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Also serving

Laureate Park · St. Cloud · Moss Park · Airport · All of Orlando · Winter Park · Windermere

Next step

Selling in Lake Nona?

30 minutes. Casey maps the simplest plan for your listings, your neighborhoods and your agents.

Book a 30-minute call