For new agents

Marketing for new real estate agents

Three in four new agents leave in year one, usually because the money runs out before the marketing pays. Agent Starter is the smallest plan for a reason: it gets a consistent presence running before the runway does.

The honest version

The honest version

You do not need a big plan. You need to show up every week, look established, and stay in front of the people you already know. That is what Agent Starter does, at a cost that fits a first-year budget.

What changes

What changes

3–4 posts a week, a monthly newsletter, website blogs, templates for social and basic print, a link-in-bio hub, a 90-day quick-start plan and a dashboard with an approval system. Meetings every other week.

Play it first

Play it first

Rags To Real Estate is the free game Urban Marketing Edge built about surviving year one. Play a run, then look at the plan. The Lunch and Learn session Play to Survive pairs the two for onboarding classes.

Plans that fit

Where to start.

Agent Starter Marketing

$1,150 / month

Month to month · billed in advance · no setup fees

For solo agents who want a steady presence while staying hands-on.

Built on Agent Starter Marketing

Luxury Agent Studio

$2,850 / month

Month to month · billed in advance · no setup fees

For individual agents in upper-tier and luxury price points.

All six plans are month to month, billed in advance, no setup fees. Compare plans

FAQ

Questions, answered

Is there a contract?

Month to month, billed in advance, no setup fees.

What do I have to do each month?

A meeting every other week, approvals in the dashboard, and phone photos and video from the monthly shot list.

What if I cannot afford it yet?

Play the game, read the blog, and come back when the first closings clear. The plan will still be month to month.

Five stars, every review

What clients say on Google

★★★★★ 5.0 rating from brokers, teams, investors and business owners Urban Marketing Edge works with.

“Quite impressed with Casey and the entire Urban Marketing Edge agency. They've created loads of custom, personal content for my business. More importantly, Casey is the most responsive marketing collaborator I've ever worked with, by far.”
Bradley Thompson · Local Guide · Google review
“Casey has brought much-needed clarity to our marketing efforts. He is thoughtful in his approach. He doesn't just execute; he takes the time to get to know our brand and our heart. He cares deeply about representing us with authenticity and always treats our mission and our vision as if it were his own. He makes Meraki Real Estate look good. I'm so grateful he's part of our team.”
Rica Ruiz · Meraki Real Estate · Google review
“I own and operate a STR real estate business. Their creativity and marketing expertise make my properties look like luxury estates. The photos, videos and presentation are top-notch. I couldn't be happier with the results.”
Hunter Hall · Short-term rental investor · Google review

Next step

Want the plain version for your brokerage?

30 minutes. Casey maps the simplest plan for your team and tells you plainly if a smaller one would do.

Book a 30-minute call